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Business Model and Funding
The Interaction Design Foundation is a labour of love and run by hundreds of volunteers and hard-working authors. As you have already guessed, producing and providing top-grade educational materials on this scale is a cost-intensive mission. And since we insist that our millions of readers get free access—we need funding.
We have three sources of income, which are:
How can you help?
We believe there is no more measurable, scalable and high impact way to educate the world than to help us !
- If you work at a company, your company can buy a company membership, which includes a corporate learning platform and lots of membership benefits for you and your colleagues (contact us)
- If you work at a university, your department/institute can buy an institutional membership with lots of benefits for you and your colleagues (contact us for more info)
- If you are a philanthropist who can spare some capital, please talk to us
- ....or you can become a regular member and get these benefits
If you do one of the above, you add to the pool of funding and thus speed up our efforts.
Budget for 2013/2014
The majority of the costs in our budget are spent in our editorial process.
Public Relations and Media Coverage
- Top-down media strategy (e.g. press releases)
- Bottom-up media strategy (e.g. engaging local editors or university administrators)
- Viral and social media strategy.
16.6%
Subtotal Public Relations and Media Coverage:
Production costs
- Travel, on-location video interviews, and conference attendance:Video interviews and mini-documentaries shot on location (crew of 2-3), editorial meetings, and conference attendance.
- Editorial work, graphics and layout:Production of books/chapters/mini-books. Each publication requires a significant amount of editorial work, e.g. editorial feedback in several iterations, video editing, video subtitling, copyright clearance, layout, graphics/illustrations, social media publicity, etc.
- Proofreading: of new material is a tedious yet extremely important job.
- 3rd party tech consulting:3rd party consulting to help with security problems, audio design of video interviews, logo, graphics, bug-fixing, database optimization, and the like.
- Legal counselling:We publish world-class educational materials in an open access / open content licence. We have to continually make sure that everything is done by the book.
- Insurance, various:Mandatory insurances.
55.3%
Subtotal Production costs:
Operating costs
- Development and maintenance of publication platform:PHP programming and database development and maintenance
- Hardware:Laptops, testing server, tablets for testing, NAS server, monitors, peripherals.
- Licences: to tools for programming, database development, code and database performance measuring and optimizing. Our database gets app. 1,500 queries per second so having the right tools is essential.
- Dedicated server:Managed hosting of a dedicated web and database server.
- 24/7 support for server:24/7 support for dedicated web and database server.
- Office (rent):Expenses for rent, electricity, heating, and the like.
- Google Index:Interaction-Design.org is a huge site - currently 144,286 pages. When a site is that big, Google requires a fee to index the site.
- Administration:Various administrative costs
28.1%
Subtotal Operating costs:
100%
Total:
Other expenses
The above-mentioned expenses do of course not include the 9 years of the founders have put into coding the publication system (some 45,000+ lines of code), building and maintaining the website since 2002, building our network of authors, flying around the world to do video interviews, studying Danish copyright law, and the other things that have made our project a success.
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