Publication statistics
Pub. period:2003-2012
Pub. count:12
Number of co-authors:14
Co-authors
Number of publications with 3 favourite co-authors:
Carole Bonanni:3Alex Ivanov:3Joe Ilsever:3 Productive colleagues
Dianne Cyr's 3 most productive colleagues in number of publications:
Vanessa Evers:33Elisa del Galdo:6John Bowes:5
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Dianne Cyr
Dianne Cyr is Professor at Simon Fraser University.
My background is varied and interdisciplinary. Both my Bachelor and Masters degrees are in Psychology, and I worked in clinical psychology for the better part of a decade before returning to university to embark on doctoral studies. The earlier training held me in good stead for my Ph.D. research which was focused on the linkage of strategy and human resource management in international joint ventures. I am currently at Simon Fraser University as a Full Professor with tenure in Management Information Systems.
Since 1994 my primary role has been as a university professor, coupled with activities in the business world. I joined Simon Fraser University (SFU) in 1994 as an Adjunct Professor, and carried a very full teaching load (of up to 8 courses in some years), while at the same time conducting research, publishing, and organizing a consulting practice. An opportunity arose for full-time academic employment at the start-up Technical University of British Columbia (TechBC) in 1998. As one of the founding faculty, I was involved in numerous activities to shape the mission, curriculum and structures for TechBC. More specifically, I developed the Management and Technology program until the closure of the university in 2002. At this time, TechBC was merged into SFU, and another academic chapter began.
As the President of Global Alliance Management (1993-2004), I provided consulting and training services in the area of joint ventures and strategic alliances to small and mid-sized companies. During this time I made numerous public presentations on the topic of joint ventures or alliances, and developed a program in alliances for the British Columbia Trade Development Corporation. As a Director of Canada Sri Lanka Capital Corporation (1994-2003), I was involved in the development of an agro-industrial joint venture in Sri Lanka.
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Publications by Dianne Cyr (bibliography)
Cyr, Dianne, Head, Milena and Larios, Hector (2010): Colour appeal in website design within and across cultures: A multi-method evaluation. In International Journal of Human-Computer Studies, 68 (1) pp. 1-21.
“Colour has the potential to elicit emotions or behaviors, yet there is little research in which colour treatments in website design are systematically tested. Little is known about how colour affects trust or satisfaction on the part of the viewer. Although the Internet is increasingly global, few systematic studies have been undertaken in which the impact of colour on culturally diverse viewers is investigated in website design. In this research three website colour treatments are tested across three culturally distinct viewer groups for their impact on user trust, satisfaction, and e-loyalty. To gather data, a rich multi-method approach is used including eye-tracking, a survey, and interviews. Results reveal that website colour appeal is a significant determinant for website trust and satisfaction with differences noted across cultures. The findings have practical value for web marketers and interface designers concerning effective colour use in website development.”
© All rights reserved Cyr et al. and/or Academic Press
Cyr, Dianne, Head, Milena and Ivanov, Alex (2009): Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses. In International Journal of Human-Computer Studies, 67 (10) pp. 850-869.
“Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model with the inclusion of a cognitive-affective element for trust, and an affective element of enjoyment. More specifically, a model is created to validate the relationship of perceived interactivity (comprised of user control, user connectedness, and responsiveness of the web-poll application) to efficiency, effectiveness, trust and enjoyment, of the website. In turn, efficiency, effectiveness, trust, and enjoyment are tested for their influence on user behavioral intentions for e-loyalty. All relationships in the model are supported. In addition, exploratory evaluation of qualitative comments is conducted to investigate additional insights between the five web-poll treatments in this investigation. The research confirms the complexity of a model in which cognitive, cognitive-affective and affective elements are present, and advances knowledge on the consequences of perceived interactivity. In additional to theoretical advancements, the research has merit for web designers and online marketers regarding how to enhance interactive online web applications.”
© All rights reserved Cyr et al. and/or Academic Press
Cyr, Dianne (2008): Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty. In Journal of Management Information Systems, 24 (4) pp. 47-72.
“Despite rapidly increasing numbers of diverse online shoppers, the relationship of Web site design to trust, satisfaction, and loyalty has not previously been modeled across cultures. In the current investigation, three components of Web site design (information design, navigation design, and visual design) are considered for their impact on trust and satisfaction. In turn, relationships of trust and satisfaction to online loyalty are evaluated. Utilizing data collected from 571 participants in Canada, Germany, and China, various relationships in the research model are tested using partial least squares analysis for each country separately. In addition, the overall model is tested for all countries combined as a control and verification of earlier research findings, although this time with a mixed country sample. All paths in the overall model are confirmed. Differences are determined for separate country samples concerning whether navigation design, visual design, and information design result in trust, satisfaction, and ultimately loyalty-suggesting design characteristics should be a central consideration in Web site design across cultures.”
© All rights reserved Cyr and/or M.E. Sharpe, Inc
Cyr, Dianne, Kindra, Gurprit S. and Dash, Satyabhusan (2008): Web site design, trust, satisfaction and e-loyalty: the Indian experience. In Online Information Review, 32 (6) pp. 773-790.
“Purpose - With the rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer satisfaction, trust and loyalty towards web sites. The paper aims to focus on web site design, which is expected to influence whether customers revisit an online vendor. Design/methodology/approach - Participants in India evaluated a local and foreign web site of the same online vendor. Surveys and interviews were used to collect the data. Findings - The results indicate significant preference for the local web site in almost all design categories. Further, the local site instilled greater trust, satisfaction and loyalty. Data collected for this study are compared with parallel work conducted using the same procedures in four other countries. Research limitations/implications - The current investigation is relevant for researchers who aim to expand knowledge concerning the impact of web site design related to user trust, satisfaction and loyalty. The work also has implications for web designers or managers who seek to enhance the market attraction and retention of online web sites. Limitations of the study are that both the local and foreign web sites used were Samsung web sites and that only a single task (searching for a cell phone) was used. Originality/value - Few studies have examined web design in relation to user outcomes such as trust, satisfaction and loyalty in international markets.”
© All rights reserved Cyr et al. and/or Emerald Group Publishing Limited
Cyr, Dianne, Hassanein, Khaled, Head, Milena and Ivanov, Alex (2007): The role of social presence in establishing loyalty in e-Service environments. In Interacting with Computers, 19 (1) pp. 43-56.
“Compared to offline shopping, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to-face interactions. Thus, understanding how to create customer loyalty in online environments (e-Loyalty) is a complex process. In this paper a model for e-Loyalty is proposed and used to examine how varied conditions of social presence in a B2C e-Services context influence e-Loyalty and its antecedents of perceived usefulness, trust and enjoyment. This model is examined through an empirical study involving 185 subjects using structural equation modeling techniques. Further analysis is conducted to reveal gender differences concerning hedonic elements in the model on e-Loyalty.”
© All rights reserved Cyr et al. and/or Elsevier Science
Cyr, Dianne, Head, Milena M. and Ivanov, Alex (2006): Design aesthetics leading to m-loyalty in mobile commerce. In Information & Management, 43 (8) pp. 950-963.
“Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual design aesthetics did significantly impact perceived usefulness, ease of use, and enjoyment, all of which ultimately influenced users' loyalty intentions towards a mobile service.”
© All rights reserved Cyr et al. and/or Elsevier Science Publishers
Cyr, Dianne, Bonanni, Carole and Ilsever, Joe (2004): Design and e-loyalty across cultures in electronic commerce. In: Janssen, Marijn, Sol, Henk G. and Wagenaar, René W. (eds.) Proceedings of the 6th International Conference on Electronic Commerce - ICEC 2004 October 25-27, 2004, Delft, The Netherlands. pp. 351-360.
Cyr, Dianne and Trevor-Smith, Haizley (2004): Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics. In JASIST - Journal of the American Society for Information Science and Technology, 55 (13) pp. 1199-1208.
Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne and Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada.
Cyr, Dianne, Ilsever, Joe, Bonanni, Carole and Bowes, John (2004): Website Design and Culture: An Empirical Investigation. In: Evers, Vanessa, Galdo, Elisa del, Cyr, Dianne and Bonanni, Carole (eds.) Designing for Global Markets 6 - IWIPS 2004 - Sixth International Workshop on Internationalisation of Products and Systems 8-10 July, 2004, Vancouver, BC, Canada. pp. 33-.
Cyr, Dianne, Bowes, John, Budd, Jim and Ilsever, Joe (2003): Managing E-Loyalty Through Experience Design: Cross-Cultural Perspectives. In: Evers, Vanessa, Röse, Kerstin, Honold, Pia, Coronado, José and Day, Donald L. (eds.) Designing for Global Markets 5 - IWIPS 2003 - Fifth International Workshop on Internationalisation of Products and Systems 17-19 July, 2003, Berlin, Germany. pp. 213-226.
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