So part of the business case that we made was that accessibility impacts usability and SEO. Don Norman has a great quote about that disability is about making it easier for everyone. I like to say that accessibility is a cousin of usability. They're their sister, and it's because you're optimizing your code,
simplifying your layouts, you know, maybe a little strategically for screen readers, right? Knowing that things like maps are going to get in the way or that a layout is going to impact the way that a screen reader accesses it. And it's the same for SEO, you've done any SEO or played around with the way Googlebot thinks and parses a page, it's very structured, it's very strategic. And once you realize how it does that, you can think that way when you're designing as well. So plain English, consideration for the end user,
browser and device compatibility. You know, this is where usability and accessibility are combined with that goal of useful, usable, searchable. And the key is quick and efficiently and painless. That's critical for accessibility even more than usability. So accessibility impacts SEO, Right? And the reason is because the better the experience and time on site is the main factor, right? For the Nielsen/NetRatings maybe ten years ago set the standard from unique visits to time on site,
which is why Facebook and other sites try and keep you locked in right to view their content because their advertisers incentivize them with time on site. Well, the more you do that, the more Google's algorithm likes your site. Making graphical information searchable like all graphical information. Google likes that. So that's a ranking indicator. Screen reader testing can also help you figure out what's missing from your SEO keywords, right? So if you look at your Alt text, you can be like
- Oh, wait a minute, we haven’t optimize this. Now, if you optimize your usability, it doesn't necessarily impact accessibility. And if you optimize SEO, it doesn't necessarily impact accessibility. So it's really the other way around. And modify, optimize accessibility can improve SEO, can improve usability. It's not mutually bi directional.