No matter which area of design you work in, the same rules apply. If you want to create a truly successful business or service, it's not enough to just create a great product in a vacuum. Instead, you have to ensure that each and every *touchpoint* with your brand or organization delivers a great service experience from *start* to *finish* – both for the business and employees and, of course, the customers. I'm Frank Spillers, and I've created this course on Service Design
in tight collaboration with the Interaction Design Foundation and top service designers in the field. Twenty years ago, I founded the design consultancy Experience Dynamics, and since then I've collaborated with organizations around the world to train and to create UX and service designs that are used by more than 500 million people worldwide. In this course, I'm going to teach you *everything* I know about how to consistently deliver
great service experiences throughout the entire customer journey. Service Design is about looking at the *big picture*, and that means that no matter what design field you're in, you can learn from Service Design methods. It also means that these methods that you'll learn in this course – no matter if you design websites or government or hospital services, apps, consumer or delivery services, or maybe something completely different – you'll get something out of this course. In the course, you'll learn how to go through a Service Design process,
as well as the practical hands-on methods to use at each step along the way. When you reach the end of the course, you'll be able to run your own Service Design process and you'll know which methods to use to create *measurably better* service experiences. For each method, you'll get a downloadable set of templates that will guide you through the method and how to work with it. And I'll provide you with lots of case studies to learn as you go along the way.
And also there will be interviews from top designers in the field. You'll also learn how to create a Service Design *culture* for your organization and how to set up a Service Design *team*. The course contains both multiple-choice and open-ended questions. And – unlike a lot of other platforms – your open-ended responses are actually graded *personally* by an industry expert. We've also included a practical design project, which you can choose to complete to gain hands-on experience with each and every step of the Service Design process.
You can include this design project in your portfolio to show employers that you're skilled in this technique, for example. At the end of the course, you'll gain an industry-recognized course certificate, which is trusted by leading companies around the world. And it'll make a great addition to your LinkedIn profile and your design portfolio. When you become a member of the Interaction Design Foundation, you can take this course as well as any of the other ones for a *flat-rate* annual membership fee.
In other words, you get a *significant* return on investment and a *lot* of value from the course platform. Speaking of value, if you want to deliver efficient services that deliver value to customers *and* your business, then this is the course for you! In this online course, you'll come away with a lot of practical knowledge and methods no matter if you're new to design or a seasoned designer. And if you're practicing Service Design, you might learn something here, too! I look forward to seeing you on this course!