Design Thinking: The Beginner’s Guide
How This Course Will Help Your Career
What You’ll Learn
- How to apply design thinking to your problems in order to generate innovative and user-centric solutions
- How to make use of practical design thinking methods in every stage of your problem, with the help of method templates
- How to initiate a new working culture based on a user-centric approach, empathy, ideation, prototyping, and playful testing
- How to employ ethnographic and analysis methods, such as interviews, focus groups, and surveys
- How to prototype early and fast, as well as test your prototypes so as to reduce risks and accelerate organizational learning
Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?
The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process. Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking.
This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.
Design thinking methods and strategies belong at every level of the design process. However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.
That means that design thinking is not only for designers but also for creative employees, freelancers, and business leaders. It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.
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Is This Course Right for You?
This is a beginner-level course suitable for anyone interested in mastering the powerful and versatile design thinking approach:
- UX, UI, and graphic designers interested in gaining a new approach to solving design problems and generating solutions that work
- Project managers looking for a holistic process that integrates all stakeholders in order to create user-centric solutions
- Software engineers interested in playing a part in idea generation and the design process
- Entrepreneurs looking to empathize with users and build products that fit the market and users’ lives
- Marketers who want to gain a deep understanding of customers
- Stakeholders of a project/company who are keen to get involved in the process of building a product or service
- Anyone who is interested in an innovative problem-solving approach that can be applied to all types of problems in work and in life
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 27 hours 38 mins spread over 6 weeks .
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 1 hour 45 mins.
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0.1: Welcome and Introduction (9 mins)
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0.2: Build Your Portfolio Project (6 mins)
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0.3: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.4: Let Our Community Help You (1 min)
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0.5: How to Earn Your Course Certificate (16 mins)
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0.6: Meet your peers online in our discussion forums (6 mins)
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0.7: Global Skills, Local Jobs: Build Your Network in Your Area (1 min)
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0.8: The Timeless Nature of IxDF Courses (21 mins)
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0.9: Mandatory vs. Optional Lesson Items (7 mins)
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0.10: A Mix Between Video-Based and Text-Based Lesson Content (6 mins)
Lesson 1: What is Design Thinking and Why is it so Popular?
To be scheduled. Estimated time to complete: 2 hours 59 mins.
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1.1: What is Design Thinking and Why Is It So Popular? (42 mins)
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1.2: Design Thinking: New Innovative Thinking for New Problems (21 mins)
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1.3: Obstacles to Problem Solving and Innovation in Design Thinking (17 mins)
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1.4: Wicked Problems: 5 Steps to Help You Tackle Wicked Problems by Combining Systems Thinking with Agile Methodology (38 mins)
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1.5: Essential Design Thinking Videos and Methods (56 mins)
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1.6: Share Your Thoughts (8 mins)
Lesson 2: The Design Thinking Process
To be scheduled. Estimated time to complete: 4 hours 5 mins.
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2.1: 5 Stages in the Design Thinking Process (22 mins)
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2.2: Stage 1 in the Design Thinking Process: Empathise with Your Users (28 mins)
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2.3: Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results (21 mins)
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2.4: Stage 3 in the Design Thinking Process: Ideate (22 mins)
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2.5: Stage 4 in the Design Thinking Process: Prototype (47 mins)
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2.6: Stage 5 in the Design Thinking Process: Test (17 mins)
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2.7: Design Thinking Methods (7 mins)
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2.8: Design Thinking: Select the Right Team Members and Start Facilitating (15 mins)
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2.9: Design Thinking: Get a Quick Overview of the History (26 mins)
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2.10: Design Thinking: A Quick Overview (38 mins)
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2.11: The Design Thinking Stages (7 mins)
Lesson 3: Empathise with the People You Design For
To be scheduled. Estimated time to complete: 4 hours 44 mins.
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3.1: The Power of Empathy (10 mins)
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3.2: Design Thinking: Getting Started with Empathy (53 mins)
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3.3: How to Develop an Empathic Approach in Design Thinking (27 mins)
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3.4: Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group (53 mins)
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3.5: Probes for Context Mapping – How to Design and Use Them (28 mins)
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3.6: 7 Simple Ways to Get Better Results From Ethnographic Research (21 mins)
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3.7: How to Conduct User Interviews (38 mins)
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3.8: Question Everything (22 mins)
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3.9: The Power of Stories in Building Empathy (17 mins)
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3.10: Choose your own Design Thinking Challenge (8 mins)
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3.11: Build Your Portfolio Project: Empathize (13 mins)
Lesson 4: Define the Design Challenge
To be scheduled. Estimated time to complete: 3 hours 23 mins.
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4.1: Stage 2 in the Design Thinking Process – Define the Problem by Synthesising Information (13 mins)
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4.2: Methods to Help You Define Synthesise and Make Sense in Your Research (58 mins)
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4.3: Affinity Diagrams – Learn How to Cluster and Bundle Ideas and Facts (14 mins)
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4.4: Empathy Map – Why and How to Use It (39 mins)
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4.5: Personas – Why and How You Should Use Them (22 mins)
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4.6: Define and Frame Your Design Challenge by Creating Your Point Of View and Ask “How Might We” (27 mins)
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4.7: Map the Stakeholders (14 mins)
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4.8: Define Your Challenge (7 mins)
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4.9: Build Your Portfolio Project: Define (15 mins)
Lesson 5: Ideate
To be scheduled. Estimated time to complete: 5 hours 39 mins.
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5.1: What is Ideation – and How to Prepare for Ideation Sessions (26 mins)
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5.2: Understand the Elements and Thinking Modes that Create Fruitful Ideation Sessions (27 mins)
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5.3: Create Some Space – for Ideation Sessions and Design Thinking (11 mins)
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5.4: Create Some Space With d.school (12 mins)
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5.5: Introduction to the Essential Ideation Techniques which are the Heart of Design Thinking (52 mins)
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5.6: Learn How to Use the Best Ideation Methods: Brainstorming, Braindumping, Brainwriting, and Brainwalking (33 mins)
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5.7: Learn How to Use the Best Ideation Methods: SCAMPER (22 mins)
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5.8: Learn How to Use the Best Ideation Methods: Worst Possible Idea (12 mins)
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5.9: Learn How to Use the Best Ideation Methods: Challenge Assumptions (11 mins)
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5.10: Learn How to Use the Best Ideation Methods: Analogies (15 mins)
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5.11: Etch A Sketch: How to Use Sketching in User Experience Design (50 mins)
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5.12: How to Select the Best Idea by the End of an Ideation Session (24 mins)
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5.13: 14 Barriers to Ideation – and How to Overcome Them (28 mins)
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5.14: Exercise and Discussion: Share Your Reflections on Ideation (9 mins)
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5.15: Build Your Portfolio Project: Ideate (14 mins)
Lesson 6: Prototype and Test
To be scheduled. Estimated time to complete: 5 hours 3 mins.
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6.1: The Key Benefits of Prototyping (14 mins)
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6.2: Design Thinking: Get Started with Prototyping (46 mins)
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6.3: Prototyping in Design Thinking: How to Avoid Six Common Pitfalls (20 mins)
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6.4: What Kind of Prototype Should You Create? (24 mins)
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6.5: Prototyping: Learn Eight Common Methods and Best Practices (40 mins)
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6.6: Don’t Build It, Fake It First – Prototyping for Mobile Apps (13 mins)
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6.7: Test Your Prototypes: How to Gather Feedback and Maximise Learning (28 mins)
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6.8: How to Get More Honest Feedback in User Testing (21 mins)
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6.9: Heuristic Evaluation: How to Conduct a Heuristic Evaluation (40 mins)
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6.10: Unmoderated Remote Usability Testing (URUT) - Every Step You Take, We Won’t Be Watching You (13 mins)
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6.11: From Prototype to Product: Ensuring Your Solution is Feasible and Viable (26 mins)
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6.12: Prototyping Process (6 mins)
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6.13: Build Your Portfolio Project: Prototype and Test (20 mins)
Lesson 7: Course Certificate, Final Networking, and Course Wrap-up
To be scheduled.
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7.1: Get Your Course Certificate (1 min)
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7.2: Course Evaluation (1 min)
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7.3: Continue Your Professional Growth (1 min)
How Others Have Benefited
Reid Dickson, United States
“The course is very comprehensive and offers a good balance of mediums to learn from.”
Jenna Franklin, United States
“I enjoyed all of the tools available for download. It helped me easily share this information with others who were interested in design thinking.”
Gillian Tyler, Australia
“There were lots of real world examples particularly from the instructors' work.”
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