Live and On-Demand Webinars by Design Leaders

In this Master Class, you will:

• Get excited when you discover how to turn a vague product strategy into a clear blueprint you can use to sell your ideas, sway stakeholders, and get design a seat at the table. Studies show that 44% of projects fail when teams aren’t aligned—but you can change that and lead your team to success! No more guesswork. No more feeling sidelined.

• Make yourself invaluable and impossible to ignore! Tired of strategy decisions happening without you? You’ll discover how to get buy-in for your designs and ensure they actually get built. You’ll learn how to craft problem statements that cut through the noise and focus on real user needs. You’ll learn how to define a single laser-focused persona that keeps your team aligned and your work relevant.

• Get confidence and credibility as you apply three proven pillars to drive better design decisions and business impact—right now! You’ll learn how to turn stakeholders into supporters with storytelling techniques that transform dry data into narratives that spark action. This Master Class will give you strategies you can use to prove the value of your work so you can step into any meeting and make your voice heard.

You’ll learn from the best

In this Master Class, you’ll learn from one of the world’s leading experts:

Adam Thomas: Product Management Expert who’s worked with top companies like Google, BP, and SmartRecruiters.

Have you faced a project clouded by ambiguity and vague product requirements? In this Master Class, Rafael Hernandez, Lead Product Designer at T. Rowe Price, will introduce the “Golden Thread”—a storytelling technique that weaves user needs, pain points and to-be scenarios into a cohesive narrative.

With his experience as a designer for the Apple + IBM partnership, Rafael will reveal how the Golden Thread played a crucial role in the design process and show how it helped create enterprise applications across industries like healthcare, insurance, retail, industrial, and workforce management.

Storytelling is particularly critical in enterprise or B2B contexts, where the connection to the end-user is often less apparent and systems and workflows are significantly more complex. The Golden Thread shifts the focus from features to experiences, enabling you to craft narratives that resonate with stakeholders, leadership, users, teams or any audience you need to engage.

When you leverage this framework, you’ll be able to cut through complexity, humanize large-scale problems and drive alignment across teams and initiatives at critical stages of the design process.

You’ll learn:

• How to use the Golden Thread to bring clarity to the design process and shape product requirements.
• Actionable techniques you can use to capture and prioritize user pain points in various scenarios.
• See the Golden Thread in action and learn how it can help you define scope, align teams, and shape compelling visions that influence leadership and stakeholders in enterprise settings.
• Learn how you can transform a compelling story into actionable user-centered designs and impactful outcomes.

After this Master Class, you’ll be equipped to use the Golden Thread as a powerful technique to craft user-centered experiences and create a compelling vision that resonates with leadership and stakeholders.

Can’t attend live? You can enjoy your Master Class at any time, anywhere. You’ll get the recording sent to your email to watch it as many times as you want!

In this Master Class, you will:

• Get excited to discover how to make your design system crystal clear—so people actually use it. No more endless Slack messages asking where to find things or what’s “allowed.” A well-documented system saves everyone time (especially you) and it pays off with a return of $2.70 for every $1 invested.

• Make yourself invaluable with the ability to create successful documentation that works for designers, developers, and stakeholders. When your guidelines are easy to follow, teams move faster, and you become the go-to expert.

• Gain confidence and credibility as you learn what to document, how to structure your documentation, and how to get others to contribute—so everyone shares the load. You’ll get a ready-to-use framework for what level of detail is needed for different contexts. If you're ready to make your documentation work for you, this Master Class is a must.

You’ll learn from the best:

In this Master Class, you’ll learn from one of the world’s leading experts:

• Henry Daggett: VP Product Design, Design Systems Lead at Societe Generale CIB.

In this Master Class, you will:

• Get excited about how Artificial Intelligence (AI) can automate the repetitive, time-consuming tasks of design systems! You’ll learn how to deliver faster—without cutting corners. Let AI handle documentation, accessibility checks, and design token optimization so you can focus on creative work.

• Make yourself invaluable with AI as your backstage assistant—it will take care of tedious tasks so you can shine where it matters. Consistent designs, enhanced efficiency, and code-ready assets mean you deliver more with less effort. By 2028, the AI design software market will hit $13.2 billion—embrace AI, and stay ahead of the curve.

• Gain confidence and credibility as you explore adaptive components and hyper-personalized interfaces that respond to user needs in real-time. You’ll address AI bias and questions of ownership and learn to balance automation with human creativity. You’ll get practical steps you can apply immediately in your daily work, no matter your experience level. If you want to learn how to use AI for smarter workflows, faster results, and better design, then this Master Class is for you!

You’ll learn from the best:

In this Master Class, you’ll learn from one of the world’s leading experts:

• Jarvis Moore: Senior Design Lead, Design Systems at Microsoft and Founding Member of Black UX Labs.

We live in a world overflowing with data but devoid of vision. Reports, trends, and analysis are everywhere but they don’t inspire action.

Leaders, innovators, and designers need more than just great ideas—they need the ability to tell stories that bring those ideas to life. In this Master Class with Susanne Junglas, Director of Experience Design at denkwerk, discover how storytelling can become your most powerful strategic tool. Whether you're navigating uncertainty, pitching bold new concepts, or shaping your organization’s vision, storytelling is the tool that makes it happen.

You’ll learn how to:

• Decode emerging trends beyond superficial observations.
• Turn insights into powerful, action-driving stories.
• Use AI to expand collective imagination and storytelling.
• Craft narratives that spark innovation and inspire change.
• Persuade decision-makers with compelling future scenarios.

This isn’t another trend-forecasting workshop. You’ll learn how to capture the collective imagination and convince decision-makers with your strategic storytelling.

If you want to design a future worth striving for, you need more than just facts—you need visionary storytelling that inspires, persuades, and unites.

You'll leave this Master Class with practical tools and real-world examples to immediately level up your strategic storytelling and drive meaningful action.

Can’t attend live? You can enjoy your Master Class at any time, anywhere. You’ll get the recording sent to your email to watch it as many times as you want!