Gamification - How to Create Engaging User Experiences
How This Course Will Help Your Career
What You’ll Learn
The power of gamification and how it can increase user engagement and fulfillment
Why and how gamification is not the same as game design
How to create player experiences that drive business missions
How to manage, monitor, and measure the impact of gamification work
How to ensure that your gamification projects produce work that is legally compliant and ethically sound
Examples of gamification projects in enterprise settings so that you can better explain the benefits of gamification to corporate sponsors and decision-makers
Gamification, the process of adding game-like elements to real-world or productive activities, is a growing market. By making a product or service fit into the lives of users, and doing so in an engaging manner, gamification promises to create unique, competition-beating experiences that deliver immense value. In fact, TechSci Research estimates that the global gamification industry will grow to reach $40 billion by 2024.
Venture capitalists, industry analysts, and academics alike see gamification as an industry with huge growth potential. It is transforming business models by creating new ways to ensure longer-term engagement, extending relationships, and driving customer and employee loyalty. As it’s a young industry, it should be easier to get a foot in the door with gamification companies. With demand for experienced designers far outstripping supply, businesses are going to be keen to take a chance on less-experienced but well-qualified designers.
This course is designed to give you the confidence and skills to undertake gamification design projects. It contains all you need to know about player-centered design and the skills that enable it. It has been developed by Janaki Kumar of SAP, one of the world’s foremost authorities on gamification in an enterprise context.
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Is This Course Right for You?
This is an intermediate-level course recommended for anyone involved or interested in product design and development:
- UX, UI, and web designers looking to incorporate gamification elements into their designs so as to increase user engagement
- Project managers and marketers keen on understanding how gamification might help a product or service
- Software engineers interested in rolling out game-like features in their products
- Entrepreneurs looking to create apps or products that reward customer loyalty
- Newcomers to design who are considering making a switch to UX, UI, or web design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 30 hours 42 mins spread over 12 weeks .
Lesson 0: Welcome and Introduction
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0.1: Welcome and Introduction (7 mins)
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0.2: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.3: Let our community help you (1 min)
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0.4: How to Earn Your Course Certificate (16 mins)
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0.5: Meet your peers online in our discussion forums (5 mins)
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0.6: Meet and learn from design professionals at an upcoming meetup (1 min)
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0.7: Gain Timeless Skills Through Courses from the Interaction Design Foundation (21 mins)
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0.8: Mandatory vs. Optional Lesson Items (7 mins)
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0.9: A Mix Between Video-Based and Text-Based Lesson Content (6 mins)
Lesson 1: What is Gamification?
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1.1: Welcome and Introduction to Gamification and the Elements of Making Addictive User Experiences (8 mins)
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1.2: A Brief History of Games (23 mins)
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1.3: Gamification Defined (31 mins)
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1.4: Myth-Busting – Some Home Truths about Games (22 mins)
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1.5: Gamification in Your Life Now (22 mins)
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1.6: How to Clarify Your Expectations of Gamification Projects (19 mins)
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1.7: Learning from Games (55 mins)
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1.8: End-of-Unit Discussion (6 mins)
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1.9: Congratulations and Recap (6 mins)
Lesson 2: What Makes a Game Fun?
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2.1: Welcome and Introduction (7 mins)
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2.2: Defining the traits that make a game fun (28 mins)
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2.3: Obstacles and Their Importance in Games (24 mins)
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2.4: A Game Explained (an example of a single game and how it meets the rules of fun) (46 mins)
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2.5: Emotional Rewards (21 mins)
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2.6: Work in Games (20 mins)
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2.7: Pride (19 mins)
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2.8: Happiness in Gaming (15 mins)
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2.9: End-of-Unit Discussion (7 mins)
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2.10: Congratulations and Recap (7 mins)
Lesson 3: Player Centered Design
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3.1: Welcome and Introduction (7 mins)
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3.2: User-centred Design in a Gamification Context (20 mins)
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3.3: Player-Centered Design: Moving Beyond User-Centered Design for Gamification (18 mins)
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3.4: Know Your Audience for Gamification (50 mins)
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3.5: Evaluation in Gamification: Keeping an Eye on Things (27 mins)
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3.6: Enterprise-level Player Centred Design (20 mins)
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3.7: End-of-Unit Discussion (7 mins)
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3.8: Congratulations and Recap (7 mins)
Lesson 4: It's all About the Player
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4.1: Welcome and Introduction (6 mins)
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4.2: Get to Know Your Players for Your Gamification Project (15 mins)
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4.3: Understanding the Person in Terms of Gamification Design (16 mins)
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4.4: Demographics and the Player Persona in Gamification (24 mins)
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4.5: Professional Information and the Player Persona in Gamification (28 mins)
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4.6: Work Cultures and Gamification (27 mins)
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4.7: Bartle’s Player Types for Gamification (22 mins)
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4.8: The Persona Template for Gamification (45 mins)
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4.9: End-of-Unit Discussion (6 mins)
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4.10: Congratulations and Recap (6 mins)
Lesson 5: The Mission Possible
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5.1: Welcome and Introduction (7 mins)
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5.2: The Building Blocks of Great Missions for Gamification (26 mins)
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5.3: Analysis for a Gamification Mission (16 mins)
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5.4: Business Outcomes and Gamification (20 mins)
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5.5: SMART Missions in Gamification (29 mins)
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5.6: Tips for Mission Selection in Gamification Projects (20 mins)
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5.7: Examples of Great Missions in Real-Life Gamification (50 mins)
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5.8: End-of-Unit Discussion (6 mins)
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5.9: Congratulations and Recap (6 mins)
Lesson 6: Motivating Your Players
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6.1: Welcome and Introduction (7 mins)
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6.2: The Platinum Rule of Gaming for Gamification (22 mins)
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6.3: Sources of Player Motivation for Gamification (Intrinsic and Extrinsic) (47 mins)
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6.4: Types of Fun and Gamification (26 mins)
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6.5: The Fogg Model of Behaviour and Gamification (16 mins)
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6.6: Motivational Drivers and Gamification (29 mins)
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6.7: End-of-Unit Discussion (6 mins)
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6.8: Congratulations and Recap (6 mins)
Lesson 7: Game Mechanics - Reasons to Play
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7.1: Introduction - Game Mechanics: Reasons to Play (6 mins)
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7.2: Introducing Game Mechanics for Gamification (44 mins)
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7.3: Points, Badges and Leaderboards in Gamification (27 mins)
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7.4: Relationships and Gamification (21 mins)
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7.5: Epic Challenges and the use of Gamification - A Case Study (11 mins)
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7.6: Constraints in Gamification – Urgency and Optimism (16 mins)
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7.7: The Journey of Gamification Projects (20 mins)
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7.8: The Use of Story and Emotions in Gamification (21 mins)
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7.9: The Gamification Game Plan – Economy, Rules and Engagement (24 mins)
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7.10: End-of-Unit Discussion (6 mins)
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7.11: Congratulations and Recap (6 mins)
Lesson 8: Getting It Right' - Managing, Monitoring and Measuring
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8.1: Welcome and Introduction (7 mins)
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8.2: Sustainability in Gamification (17 mins)
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8.3: Managing Missions in Gamification Projects (30 mins)
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8.4: Monitoring Player Motivation for Gamification (23 mins)
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8.5: Measuring the Mechanics in Gamification (21 mins)
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8.6: Preparing Gamification for Success in an Enterprise Setting (22 mins)
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8.7: Rollout Strategies for Gamification (53 mins)
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8.8: Technical Support for Gamification Projects (19 mins)
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8.9: End-of-Unit Discussion (6 mins)
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8.10: Congratulations and Recap (6 mins)
Lesson 9: The Law and Ethics of Gamification
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9.1: Welcome and Introduction (7 mins)
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9.2: Labour Laws and Gamification (20 mins)
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9.3: Data Protection Laws and Gamification (22 mins)
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9.4: Virtual Currencies and Gamification (27 mins)
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9.5: Ethics – Grey Areas of Gamification – Manipulation and Nudging (28 mins)
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9.6: Cheats! How to Handle them in Gamification (47 mins)
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9.7: End-of-Unit Discussion (7 mins)
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9.8: Congratulations and Recap (6 mins)
Lesson 10: Gamification and the Enterprise (Real World Examples)
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10.1: Welcome and Introduction (6 mins)
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10.2: Vampire Hunter – A Gamification Case-Study (34 mins)
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10.3: SAP Roadwarrior – A Gamification Case Study (14 mins)
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10.4: Time Recording – A Gamification Case Study (14 mins)
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10.5: SmartGate (A Gamification Case Study) (44 mins)
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10.6: Compliance Training – A Gamification Case Study (18 mins)
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10.7: End-of-Unit Discussion (6 mins)
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10.8: Congratulations and Recap (6 mins)
Lesson 11: Course Certificate, Final Networking, and Course Wrap-up
How Others Have Benefited
Lily S.Giraud, United Kingdom
“This course is concise, simple to follow, yet very informative.”
Peter Lewis, United States
“I have worked in computer games for over 20 years but have shifted my focus to UX Design in the last 7. This course was well-designed and the instructor has a good grasp of the subject matter. For myself, the value of this course was that it helped define gamification for me and will be instrumental in helping me apply my game design experience to integrate gamification into UX Design where appropriate.”
Victoria Velkova, Bulgaria
“It is well-sectioned, it gives you the information bit-by-bit, and it helps you focus and really do this at your own pace.”
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