Get Your Product Used: Adoption and Appropriation
How This Course Will Help Your Career
What You’ll Learn
Why adoption and appropriation matter to a product’s success
How to place adoption and appropriation in context with UX and usability work
How to engage users to adopt your products by designing for adoption
How to design for appropriation of a product by users in order to increase its use, and how “expecting the unexpected” isn’t quite as challenging as it might sound
Designing for user experience and usability is not enough. If products are not used—and it doesn’t matter how good they are—they will be consigned to the trash can of history.
Sony’s Betamax, Coca-Cola’s New Coke, Pepsi’s Crystal Pepsi, and McDonald’s Arch Deluxe are among the most famous products which made it into production but failed to wow their audiences, according to Business Insider. In fact, Harvard Business Review dedicated a long piece to “Why most product launches fail”—so it’s not just big brands that aren’t getting their design process right but a lot of businesses and individuals, too.
So, what is the way forward? Well, once you’re sure that the user experience and usability of your product work the way you want them to, you’ve got to get your designs adopted by users (i.e., they have to start using them). Ideally, you want them to appropriate your designs, too; you want the users to start using your designs in ways you didn’t intend or foresee. How do we get our designs adopted and appropriated? We design for adoption and appropriation.
This course is presented by Alan Dix, a former professor at Lancaster University in the UK and a world-renowned authority in Human-Computer Interaction. Alan is also the author the university-level textbook “Human-Computer Interaction.” It is a short course designed to help you master the concepts and practice of designing for adoption and appropriation. It contains all the basics to get you started on this path and the practical tips to implement the ideas. Alan blends theory and practice to ensure you get to grips with these essential design processes.
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Is This Course Right for You?
This is an advanced-level course intended for anyone who is looking to launch successful products, and no prior knowledge is required:
- UX designers and project managers keen on learning how to design products that will be adopted and appropriated
- Software engineers interested in learning more about UX design and usability
- Entrepreneurs who want to ship products that users will purchase and use again and again
- Marketers interested in launching products that will get adopted and appropriated by users
- Newcomers to design who are considering making a switch to UX design
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 15 hours 38 mins spread over 4 weeks .
Lesson 0: Welcome and Introduction
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0.1: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.2: Let our community help you (1 min)
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0.3: How to Earn Your Course Certificate (16 mins)
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0.4: Meet your peers online in our discussion forums (5 mins)
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0.5: Meet and learn from design professionals at an upcoming meetup (1 min)
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0.6: Gain Timeless Skills Through Courses from the Interaction Design Foundation (21 mins)
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0.7: Mandatory vs. Optional Lesson Items (7 mins)
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0.8: A Mix Between Video-Based and Text-Based Lesson Content (6 mins)
Lesson 1: Intro to Useful Terms and Ideas
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1.1: An Introduction to Adoption and Appropriation and Useful Terms (4 mins)
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1.2: Useful, Usable, and Used: Why They Matter to Designers (22 mins)
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1.3: How to Design for Ease of Use (17 mins)
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1.4: An Introduction to Usability (24 mins)
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1.5: The 7 Factors that Influence User Experience (46 mins)
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1.6: The Factors of Success for New Product Development: An Overview (17 mins)
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1.7: Adoption and Design: How to Turn Prospects into Users (18 mins)
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1.8: Appropriation and Design: A Tale of Two Concepts (17 mins)
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1.9: The Dynamics of Use – Design Considerations (20 mins)
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1.10: Designing for adoption - Part 1 (44 mins)
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1.11: Discussion Exercise (7 mins)
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1.12: Lesson Roundup – An Introduction to Adoption and Appropriation and Useful Terms (2 mins)
Lesson 2: Designing for Adoption
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2.1: Introduction – Designing for Adoption (4 mins)
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2.2: Managing the Path of Use (19 mins)
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2.3: How to Use the Product Life Cycle (20 mins)
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2.4: Understanding Early Adopters and Customer Adoption Patterns (21 mins)
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2.5: Customer and User Perception of Value and What it Means to Designers (20 mins)
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2.6: How to Calculate Present and Future Value to Determine Value Over Time (17 mins)
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2.7: Prospect Theory - The Economics of Design (23 mins)
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2.8: Loss Aversion Theory - The Economics of Design (15 mins)
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2.9: Endowment Effect - The Economics of Design (19 mins)
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2.10: Value Networks and Why They Matter (21 mins)
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2.11: Social Systems and Their Role in Product Adoption (22 mins)
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2.12: The Diffusion of Innovation – Strategies for Adoption of Products (21 mins)
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2.13: How to Break Barriers to Market Entry (23 mins)
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2.14: How to Achieve Critical Mass for a Product Launch (22 mins)
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2.15: Market Ecology and Product Adoption and Continued Use (16 mins)
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2.16: The Lattice of Value and Product Adoption (16 mins)
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2.17: Designing for Adoption - Part 2 (57 mins)
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2.18: Designing for Adoption - Part 3 (44 mins)
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2.19: Discussion Exercise (8 mins)
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2.20: Lesson Roundup – Designing for Adoption (2 mins)
Lesson 3: Designing for Appropriation
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3.1: Introduction – How to Design for Appropriation (4 mins)
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3.2: Emotional Drivers for User and Consumer Behavior (15 mins)
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3.3: Appropriation: The Reasons that Users Appropriate Products (19 mins)
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3.4: Guidelines for Design for Appropriation (15 mins)
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3.5: Designing for Appropriation - Part 1 (43 mins)
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3.6: Designing for Appropriation - Part 2 (1 hour 37 mins)
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3.7: Designing for Appropriation - Part 3 (19 mins)
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3.8: Examples of Appropriation (6 mins)
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3.9: Lesson Roundup – How to Design for Appropriation (2 mins)
Lesson 4: Course Certificate, Final Networking, and Course Wrap-up
Learning Paths
This course is part of 3 learning paths:
How Others Have Benefited
Tiago Camacho, Australia
“Alan Dix is a grandmaster of HCI and his vast knowledge really shines through. I think his explanations in several of the topics are very useful.”
Fernando Martinez Carreon, Mexico
“Well, I've started with one of the courses and felt it was fair to write once again just to say you that you are a great team of human, cognitive and pedagogy-centered professionals. I'm really glad that I've become a member and have all of these tons of information for self-paced learning, the content I read is great so far!”
Ladin Boluk, Italy
“I like that the text and video material covered the same material; it was like having built-in reviews. Also, I think this course felt more like an actual university class than others due to the length of the video content, which I really enjoyed.”
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