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Mobile UX Strategy: How to Build Successful Products

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23
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10
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15
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16% booked
Intermediate

How This Course Will Help Your Career

Create user-friendly mobile experiences that captivate and engage your users like never before! Transform your ideas into highly successful products with this comprehensive course on Mobile UX Strategy.

What You Will Learn

  • How to apply the fundamental concepts and best practices of mobile UX design to create successful user experiences.

  • How to understand your users and their interactions with your products.

  • How to conduct user research for mobile to discover your target audience’s preferences and challenges.

  • How to develop actionable and relatable personas that bring your users to life in your design process.

  • How to craft a powerful content strategy and leverage the magic of UX writing to guide and engage your users.

  • How to implement a robust testing process to identify areas for improvement and the importance of iterating your designs based on authentic user feedback.

  • How to integrate assistive technology into your products.

  • How to champion accessibility by making your products inclusive and accommodating diverse abilities and preferences, ensuring a seamless user experience for all.

Gain an Industry-Recognized UX Course Certificate

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Our courses and Course Certificates are trusted by these industry leaders:

Our clients: IBM, HP, Adobe, GE, Accenture, Allianz, Phillips, Deezer, Capgemin, Mcafee, SAP, Telenor, Cigna, British Parliament, State of New York

Mobile UX design has become an indispensable aspect of the digital landscape. As the world increasingly embraces a mobile-centric perspective, businesses and designers must prioritize user experiences tailored specifically to this shift in mindset. This course will equip you with the necessary skills and knowledge to create intuitive, engaging and accessible mobile applications that cater to many users. The importance of mastering these skills cannot be overstated, as they have the potential to impact your organization's success and user satisfaction significantly.

Mobile UX Strategy: How to Build Successful Products is led by UX expert Frank Spillers, CEO and founder of the renowned UX consultancy Experience Dynamics. As a subject matter expert, Frank partners with leading global brands to provide innovative strategies for products, services and experiences.

This course will help you understand that mobile UX design can also lead to positive social change. Such knowledge enables designers to develop innovative solutions for pressing global issues. Your expertise in mobile UX strategy could pave the way for life-changing advancements on both local and global scales.

By enrolling in this course, you invest in your professional growth. As technology continues its rapid evolution, staying up-to-date with industry trends is vital for career advancement. The skills acquired through this course will make you a stronger candidate and provide valuable insights into timeless best practices in mobile UX design.

You can directly improve people's lives one interaction at a time. This course allows designers like yourself to leave an indelible mark on millions of lives through thoughtful designs that resonate with users and facilitate meaningful connections.

In Lesson 1, you will delve into understanding your users and explore various research methods and techniques to unveil your mobile users' deep-rooted preferences. Additionally, you'll learn to create realistic personas and adapt them specifically for mobile products.

In Lesson 2, you will become familiar with best practices and strategies for designing products that truly meet your users' expectations. You'll also learn the significance of a content strategy and learn how UX writing can contribute to developing superior products.

In Lesson 3, you will explore accessibility and its significance in fostering inclusion during the mobile era. You'll gain insights into how accessible features can benefit not only users with disabilities but also everyone else.

Throughout the course, you'll engage in hands-on exercises and have opportunities to showcase your newfound skills while connecting with fellow learners. You'll work on a case study that allows you to apply your acquired knowledge. We also offer downloadable templates that you can use for future projects and share with teammates and colleagues.

Is This Course Right for You?

This intermediate-level course is tailored for students and professionals eager to delve further into mobile UX strategy. For seasoned designers, it offers a refreshing take on concepts and provides a fresh perspective.

The course is especially beneficial for:

  • UX and UI designers seeking to enhance their approach to mobile strategy and user-centric design.

  • Software developers aiming to incorporate UX principles into their development process for better user experiences.

  • Entrepreneurs and business stakeholders looking to gain a competitive advantage in the market through sound mobile UX strategy.

  • Product designers interested in understanding the impact of mobile UX strategy on project success and user satisfaction.

  • Marketers looking to collaborate and communicate better with the product team to deliver differentiated products.

  • Design educators looking to stay updated with the latest trends in mobile UX strategy to enrich their teaching methods.

  • Anyone who values the importance of user experience and wants to gain insights into mobile UX strategy for personal or professional growth.

Course Overview: What You'll Master

  • Each week, one lesson becomes available.
  • There's no time limit to finish a course. Lessons have no deadlines.
  • Estimated learning time: 9 hours 54 mins spread over 5 weeks .

Lesson 0: Welcome and Introduction

Available once you start the course. Estimated time to complete: 1 hour 50 mins.

Lesson 1: User Research in Mobile UX

Available once you start the course. Estimated time to complete: 3 hours 6 mins.

Lesson 2: Mobile UX Strategy

Available anytime after May 06, 2025. Estimated time to complete: 2 hours 49 mins.

Lesson 3: User Testing and Accessibility

Available anytime after May 13, 2025. Estimated time to complete: 2 hours 8 mins.

Lesson 4: Course Certificate, Final Networking, and Course Wrap-up

Available anytime after May 20, 2025.

How Others Have Benefited

Kate Filippova

Kate Filippova, Poland

“I was impressed by how detailed this course has been and how many exercises and tasks were there.”

Mark Savignano

Mark Savignano, Australia

“Good, concise explanations and clear, up-to-date examples to showcase the subject matter.”

Robb Keele

Robb Keele, United States

“Personable and knowledgeable. Easy to follow and provided great, relatable examples throughout.”

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How It Works

  1. Take online courses by industry experts

    Lessons are self-paced so you'll never be late for class or miss a deadline.

  2. Get a Course Certificate

    Your answers are graded by experts, not machines. Get an industry-recognized Course Certificate to prove your skills.

  3. Advance your career

    Use your new skills in your existing job or to get a new job in UX design. Get help from our community.

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Mobile UX Strategy: How to Build Successful Products
Closes in
23
hrs
10
mins
15
secs
16% booked

Mobile UX Strategy: How to Build Successful Products

1.2 - Before the Design Process Starts: It’s Time to Get Out Of the Building

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    When you have a question or you're making a design decision, a question about your users: Will our users do this? Will our users need this feature? Will our users like this? Is this something that our users want? When you have those kind of questions,  the first thing you should do is GOOB or what we call GOOB: Get Out Of the Building.

  2. 00:00:31 --> 00:01:07

    And you can get out of the building in your mind to begin with by impersonating – you know – doing a little improv, doing a little role-playing with your device – you know – one hand, one eyeball, kind of simulating the interaction, maybe holding the baby and holding the device and trying to  do the thing with one hand; turning the lights off in your office, getting it dark or going outside in the bright sunlight – you know; kind of simulate like that, just to get yourself out a little bit. But GOOB is really about having a culture of decision making that's outside-in facing.

  3. 00:01:07 --> 00:01:30

    So, you want outside in as opposed to internal assumptions projected outward onto the users. So, make sure that your first point of call is to GOOB and if your stakeholders who are not watching this, who are not here don't understand that, try and encourage  that need to align with *user behavior*

  4. 00:01:30 --> 00:01:44

    – actual user behavior and actual user context since that's critical to UX; it's not just about the visuals – it's about the behavior, and  the behavior lives out there, not in here.

Mobile UX Strategy: How to Build Successful Products

1.7 - How to Improve Your UX Designs with Task Analysis

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  1. 00:00:00 --> 00:00:30

    So, task analysis is an  extremely important technique. And, to be clear, you can do your task analysis when you do your regular user research and interview observation; that's the observation side. That's where you ask a user, "Hey can you show me how you do it today?" Now, don't worry about the technology;  don't worry about any tools they may be using

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    – you know – existing applications or whatever. Just have them go through what they normally do. It's even great in task analysis to see things in the absence of some technology like your design or whatever. So, if they want to show you how they  normally do it, then you'll get to see their kind of workarounds, their patterns, their shadow spreadsheets – you know – ways of coping, their hacks and their adjustments, things they've done to make it work.

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    And that stuff is just beautiful. But having them step through their problem solving step by step, kind of 'teach me how you do it' – that's the basis of task analysis. If you're doing *ethnography*, which is similar to interview observation – you're essentially looking  for a few more cultural cues with ethnography; you're looking for things of cultural significance, and it might just be user culture. It might be in that region of the country you're learning about the users.

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    Or it might be at a national level or international level if you're doing localization or cross-cultural research. It might even be the culture of an underrepresented group if you're doing inclusive research and inclusive design, trying to understand the experience of that community, their history, their lived experience as it relates to the problem they're trying to solve or how they approach it. So, task analysis is definitely one of these things  that you want to build into your tool set.

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    And essentially what you're going to do is take those observations from your research and you're going to map them out and kind of flow chart them, flow diagram them and see how you can take that structure and map it to your design kind of like as the user goes from here to here to here, how can my screen support this thing that they do  here with this tool or this feature? Kind of see how you can make it flow much more intuitively

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    so it feels good and makes sense to your users.

Mobile UX Strategy: How to Build Successful Products

2.4 - What Comes First in Mobile Design: Tasks, Content, or Mobile Optimization?

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  1. 00:00:00 --> 00:00:32

    So, let's apply this kind of  thinking that we've learned: mobile-first, task-first, and content-first. And let's apply it to – I'm just going to choose a random example – say like a patient medical chat with a doctor. And the first thing I'm going to do is I'm going to think, "Well, this is for mobile primarily." So, I could even use  a little whiteboard like this.

  2. 00:00:32 --> 00:01:02

    And I even have some little mini-whiteboards. You can buy little tiny squares that are about the size of a mobile screen. And you can use those to help you focus on mobile. This is more like a tablet format. But what I'm going to do is I'm going to first  of all sketch out my screen. So, I'm going to mobile-first, so I'm going to put the screen there. Because it's mobile, my buttons are going to be really big. Next, I'm going to think, "What's the task?" So, a medical chat, so it's

  3. 00:01:02 --> 00:01:32

    your patient chatting to her doctor. And then the other thing is *content-first*; so, maybe we'll start with content-first, and then as we're thinking about the task and as we're thinking about mobile. The first thing I want to  do is emphasize security. I'm going to put like some kind of lock symbol, that this is like some  kind of secure connection between my doctor and me. And the reason I'm going to do that is because that is compliant with regulations for HIPAA compliance in the US.

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    I might actually show  that my doctor has sent me a message. So, I might have like a message and then have like a number too or something like that. Once the user taps on it, it's going to open the doctor's message. I'll have a note here that this will be like: "Your doctor said this at this time and date." So, I might make a note here, content-first, time, date. And then also make a note whether I've  seen it or the doctor's seen it.

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    And notice what I'm using is essentially a chat mental model of a back-and-forth. But because sometimes there's a lot of story that goes with a medical problem, like you might be describing your small child and the small child may have an existing condition. Things may have happened that you want to tell your doctor. In other words, what I'm trying to say is it's not one sentence.   So, for that, because I'm thinking mobile-first,  maybe I'll maximize to full-screen

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    so that the patient has the entire thing and then when they're done there's going to be a big Send button there for mobile. If I have attachments, because  I'm definitely going to have attachments, I'll have an attachment thing like a picture that they could take, a picture of the child's leg or a health record that they might want to upload  or a link or something like that. I'm going to allow links, so links – okay; attachment – okay. And so, I'm going to have some emoticons on almost like a "How are you feeling?"

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    and I'll just take notes of that: How's the patient feeling? Because in this case I've just made this case like the parent is the user, is the patient advocate. So, how's the patient feeling? And that way I can kind of add some *emotional priority* to the message, because if the doctor knows, for example, that you're happy but you're reporting – you know – something happened, the doctor knows to respond, just like a doctor could tell *in real life*. And a lot of these systems are becoming more mainstream now – you know – where

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    you can video your doctor; and might even add that feature later, might test that with users, where it's like Start Video – if the doctor is online, I might just Start Video, and if there's  a charge, it might say – you know – "Just please know that you're going to be charged (or whatever) for this" or "Your insurance is covered for this." Something to reassure the patient so they're not just hitting the video thing. I might even change that and say Video Request so the doctor has to approve a video call. And that way the doctor can schedule it into her busy week or day or evening or whatever it is,

  9. 00:04:05 --> 00:04:30

    so that the patient's not on demand, like FaceTiming – you know – and creating problems. Thinking about that, how that content scales, how the user can go full-screen; also how they can potentially search, so I might add that as a note. I want to have a search here, search messages. There's going to be a lot of these. There might be dozens. You think of a chronic patient

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    – you know – a care situation could go on for years. I want to have saving of attachments. I want to also be able to edit. So, I might add a note there that there's  going to be an edit of – I'm going to really make a lot of desirable stuff just kind of off the top of my head. But normally I would do user research, trying to understand patient-doctor communication, talk to doctors, talk to clinicians, to nurses, nurse practitioners, and talk to patients – and not just the patient themselves,

  11. 00:05:01 --> 00:05:30

    but the *patient advocate* like a parent who's looking after, for example, their parent or grandparent or a child or somebody with a disability, and have a way for them to edit conversations, to make sure they're private. If privacy or security comes up as a top concern, I might add an *extra layer of security* which we just don't see in our apps. Things with patient records – some conversations might not matter. There might be some very, very sensitive material.

  12. 00:05:30 --> 00:06:01

    In the healthcare world, they talk about trauma-informed approaches, and so we kind of maybe need to start bringing that to our app strategy as well. So, I hope that gave you some example of how to kind of blend a mobile-first approach – you know – big button, small screen, a task first: what does the user need to do? "Has my doctor come back to me yet? Is there a new message that I can reply to?" But then also what makes it desirable? You know – what content is important to include there?

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    And really in a content-first approach, I might lay it out. I might start with just the message, and then think about just the message. You know – instead of writing the Chrome, I might just focus on the message and all the things that I mentioned that I might add to the message. I might think about making that experience as pleasant and as comfortable and as safe as possible, and that could be like in a content-first approach.

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