Mobile UX Strategy: How to Build Successful Products
How This Course Will Help Your Career
Create user-friendly mobile experiences that captivate and engage your users like never before! Transform your ideas into highly successful products with this comprehensive course on Mobile UX Strategy.
What You Will Learn
How to apply the fundamental concepts and best practices of mobile UX design to create successful user experiences.
How to understand your users and their interactions with your products.
How to conduct user research for mobile to discover your target audience’s preferences and challenges.
How to develop actionable and relatable personas that bring your users to life in your design process.
How to craft a powerful content strategy and leverage the magic of UX writing to guide and engage your users.
How to implement a robust testing process to identify areas for improvement and the importance of iterating your designs based on authentic user feedback.
How to integrate assistive technology into your products.
How to champion accessibility by making your products inclusive and accommodating diverse abilities and preferences, ensuring a seamless user experience for all.
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Mobile UX design has become an indispensable aspect of the digital landscape. As the world increasingly embraces a mobile-centric perspective, businesses and designers must prioritize user experiences tailored specifically to this shift in mindset. This course will equip you with the necessary skills and knowledge to create intuitive, engaging and accessible mobile applications that cater to many users. The importance of mastering these skills cannot be overstated, as they have the potential to impact your organization's success and user satisfaction significantly.
Mobile UX Strategy: How to Build Successful Products is led by UX expert Frank Spillers, CEO and founder of the renowned UX consultancy Experience Dynamics. As a subject matter expert, Frank partners with leading global brands to provide innovative strategies for products, services and experiences.
This course will help you understand that mobile UX design can also lead to positive social change. Such knowledge enables designers to develop innovative solutions for pressing global issues. Your expertise in mobile UX strategy could pave the way for life-changing advancements on both local and global scales.
By enrolling in this course, you invest in your professional growth. As technology continues its rapid evolution, staying up-to-date with industry trends is vital for career advancement. The skills acquired through this course will make you a stronger candidate and provide valuable insights into timeless best practices in mobile UX design.
You can directly improve people's lives one interaction at a time. This course allows designers like yourself to leave an indelible mark on millions of lives through thoughtful designs that resonate with users and facilitate meaningful connections.
In Lesson 1, you will delve into understanding your users and explore various research methods and techniques to unveil your mobile users' deep-rooted preferences. Additionally, you'll learn to create realistic personas and adapt them specifically for mobile products.
In Lesson 2, you will become familiar with best practices and strategies for designing products that truly meet your users' expectations. You'll also learn the significance of a content strategy and learn how UX writing can contribute to developing superior products.
In Lesson 3, you will explore accessibility and its significance in fostering inclusion during the mobile era. You'll gain insights into how accessible features can benefit not only users with disabilities but also everyone else.
Throughout the course, you'll engage in hands-on exercises and have opportunities to showcase your newfound skills while connecting with fellow learners. You'll work on a case study that allows you to apply your acquired knowledge. We also offer downloadable templates that you can use for future projects and share with teammates and colleagues.
Is This Course Right for You?
This intermediate-level course is tailored for students and professionals eager to delve further into mobile UX strategy. For seasoned designers, it offers a refreshing take on concepts and provides a fresh perspective.
The course is especially beneficial for:
UX and UI designers seeking to enhance their approach to mobile strategy and user-centric design.
Software developers aiming to incorporate UX principles into their development process for better user experiences.
Entrepreneurs and business stakeholders looking to gain a competitive advantage in the market through sound mobile UX strategy.
Product designers interested in understanding the impact of mobile UX strategy on project success and user satisfaction.
Marketers looking to collaborate and communicate better with the product team to deliver differentiated products.
Design educators looking to stay updated with the latest trends in mobile UX strategy to enrich their teaching methods.
Anyone who values the importance of user experience and wants to gain insights into mobile UX strategy for personal or professional growth.
Lessons in This Course
- Each week, one lesson becomes available.
- There's no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 9 hours 38 mins spread over 5 weeks .
Lesson 0: Welcome and Introduction
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0.1: Welcome to Mobile User Experience: Strategy and Best Practices (17 mins)
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0.2: Build Your Portfolio (3 mins)
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0.3: An Introduction to Our Courses (37 mins)
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0.4: Let our community help you (1 min)
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0.5: How to Earn Your Course Certificate (16 mins)
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0.6: Meet your peers online in our discussion forums (6 mins)
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0.7: Meet and learn from design professionals in your area (1 min)
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0.8: Gain Timeless Skills Through Courses from the Interaction Design Foundation (21 mins)
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0.9: Mandatory vs. Optional Lesson Items (7 mins)
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0.10: A Mix Between Video-Based and Text-Based Lesson Content (6 mins)
Lesson 1: User Research in Mobile UX
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1.1: Welcome and Introduction (2 mins)
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1.2: Before the Design Process Starts: It’s Time to Get Out Of the Building (18 mins)
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1.3: Understand the User’s Perspective through Research for Mobile UX (26 mins)
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1.4: Understand Your Users (23 mins)
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1.5: User Research Methods for Mobile UX (9 mins)
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1.6: Personas for Mobile UX Design (1 hour 14 mins)
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1.7: How to Improve Your UX Designs with Task Analysis (16 mins)
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1.8: Create a Task Analysis Diagram (8 mins)
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1.9: Build Your Portfolio: Get to Know Your Users through Research (4 mins)
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1.10: Congratulations and Recap (6 mins)
Lesson 2: Mobile UX Strategy
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2.1: Welcome and Introduction (2 mins)
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2.2: How to Use Mental Models in UX Design (41 mins)
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2.3: How to Transform Mental Models into Conceptual Models for Mobile UX (15 mins)
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2.4: What Comes First in Mobile Design: Tasks, Content, or Mobile Optimization? (31 mins)
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2.5: How to Craft Effective Mobile Experiences: The Role of Content Strategy and UX Writing (35 mins)
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2.6: Mobile UX Best Practices (27 mins)
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2.7: Creating a Mobile-First, Task-First, Content-First Bike Sharing App (11 mins)
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2.8: Build Your Portfolio: Choose the Right Design Approach (4 mins)
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2.9: Congratulations and Recap (3 mins)
Lesson 3: User Testing and Accessibility
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3.1: Welcome and Introduction (2 mins)
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3.2: Mobile Accessibility 101 (46 mins)
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3.3: Best Practices for Mobile App Usability from Google (14 mins)
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3.4: The Importance of User Testing for Mobile UX Design (24 mins)
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3.5: Mobile App Accessibility: User Testing with People Who Have Disabilities (23 mins)
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3.6: Redesign an Android In-Call Screen (11 mins)
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3.7: Build Your Portfolio: Make Your Design Accessible Through Iteration (3 mins)
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3.8: Congratulations and Recap (3 mins)
Lesson 4: Course Certificate, Final Networking, and Course Wrap-up
Learning Paths
This course is part of 1 learning path:
How Others Have Benefited
Kate Filippova, Poland
“I was impressed by how detailed this course has been and how many exercises and tasks were there.”
Mark Savignano, Australia
“Good, concise explanations and clear, up-to-date examples to showcase the subject matter.”
Robb Keele, United States
“Personable and knowledgeable. Easy to follow and provided great, relatable examples throughout.”
How It Works
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Lessons are self-paced so you'll never be late for class or miss a deadline.
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