10 Research Guiding Principles (that we live and work by)

Wed, Nov 15, 2017 10:30 PM - 11:30 PM IST

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We’ve collaborated on design research for 15 years—now we’re going to share our top 10 lessons learned to help you become an (even more) awesome researcher. Whether you’re just starting out or have years of experience, come to find out our lessons learned (with examples, strategies, and resources) to be even more effective as a design researcher. Where our hard-earned lessons come from: We ’ve done research at startups, large corporations, agencies and as independent consultants. We’ve done everything from ethnography to usability to optimization to hybrid experiments. We do research in-person, in groups, online, in labs, coffee shops, living rooms and offices. We do research globally and locally. We do research to support feature and product design, product strategy, communication, content, brand—whatever needs to be informed, we inform it. We're passionate about design research and want to help you be a great researcher because time is ticking—get out there and be awesome! Beth and Leah have been doing research on physical and digital products and services for a really long time. Sometimes they’ve worked together on the same team, sometimes at different companies—but always intersecting and collaborating on their projects, methods, techniques, tools, resources and philosophical approach to research. Leah Rader is Director of Design Research at Spring Studio, a research, strategy and design firm in San Francisco. Beth Toland is Research Manager at Asana, an online tool for managing the tasks, communication, and collaboration that enables teamwork bliss.