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¿Cómo saltar de escuchar a entender? | Claves para la investigación en procesos centrados en los usuarios

Hosted by IxDF Bogota
Jul 4th, 2019
6:00pm - 9:00pm (UTC -05:00)
EDIFICIO SANTIAGO DE CHILE | Piso 10, Oficina 1003, Cll 72 # 9 - 55, Bogotá
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Meetup Details

Hola UX designers en Bogotá, los invito a nuestra charla de este mes.

Información y registro: https://bit.ly/2WKvfR5


Presenta

Silvia Marín

Co-Fundadora y Directora de Cultura de Innovación e Investigación de Anagrama


Sobre la charla

Cada vez más oímos personas y organizaciones hablando sobre la importancia de escuchar a los usuarios para los cuales vamos a diseñar, sin embargo, poner en el centro al usuario no siempre es fácil.

“Cuando hablo con ellos encuentro posiciones encontradas”, “no sé como poner todas esas características en un solo producto”, “¿cómo sé si me están diciendo la verdad?”, “¿cómo puedo confiar en esa información?” son afirmaciones y preguntas que surgen repetidamente en estos procesos. En esta charla exploraremos algunas herramientas que facilitan el proceso de entendimiento de los usuarios para identificar patrones de comportamiento y necesidades latentes que permitan el desarrollo de productos y servicios centrados realmente en los usuarios.


Información y registro: https://bit.ly/2WKvfR5

*Sólo se admiten personas con registro en eventbrite y QR code



Meetup Conversation

Marcela Gómez

Hola a todos, están súper invitados a nuestra charla de este mes, no se la pierdan va a estar muy interesante, la entrada es libre, no hay parqueadero ni para carros ni para bicicletas.

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Local Leaders of IxDF Bogota

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