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De-Risk Early Design Decisions with UX Research

Hosted by IxDF Indianapolis
Mar 11th, 2025
5:30pm - 7:30pm (UTC -04:00)
Studio Science. (Make sure to arrive between 5:30 and 6pm so the lobby attendant can let you up to the 6th floor.), 111 Monument Circle, 6th Floor · Indianapolis, IN, Indianapolis, IN
5 IxDF Members (and some non-members) are attending
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This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

Are you ready to reduce decision-making by assumption? Do you want to learn strategies to integrate customer feedback into the early design process? In this session, we’ll share strategies of how you can use user research insights to de-risk decision making earlier on, have better conversations with stakeholders and improve customer outcomes.
Whether you’re a designer, product manager, content strategist, or adjacent role, you’ll benefit from this session!

About the speakers:
Sara Logel and Libby Treinish are seasoned UX Researchers based in the Indianapolis area. They are both currently user research consultants, working with companies across industries and sizes with varying levels of UX maturity.

Meetup Conversation

Kimber Capuchino
Hi all! Please use this conversation thread to discuss De-Risk Early Design Decisions with UX Research held on Mar 11, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Kimber Capuchino

View Meet up here https://www.meetup.com/ixdaindy/events/306220569/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link

Kimber Capuchino

A huge thank you to Studio Science for hosting and to Sara Logel for her thought-provoking presentation on De-Risking Early Design Decisions with UX Research!

Studio Science Host IxDA and IxDF event

© Interaction Design Foundation, CC BY-SA 4.0

Sara shared valuable insights on the power of concept testing—using text-based methods to validate ideas early in the design process. By testing and refining concepts before investing in high-fidelity designs, teams can save time, reduce costs, and make more informed decisions.

It was an insightful session packed with practical takeaways. Thanks to everyone who joined—let’s keep learning and designing smarter!

Large crowd at IxDF & IxDA Event

© Interaction Design Foundation, CC BY-SA 4.0

We had an incredible turnout for this event, with designers, researchers, and product thinkers from across Indy’s UX community coming together to learn and connect. The room was buzzing with conversations as attendees shared their own experiences with concept testing, discussed real-world challenges, and explored new ways to improve early-stage design decisions.

It was amazing to see such a diverse group of professionals, from seasoned UX leaders to those just starting their journey in design, all eager to engage and exchange ideas. The enthusiasm in the room—truly showcased the strength of our growing design community.

Thank you to everyone who joined us—we can’t wait to see you at the next event!

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Local Leaders of IxDF Indianapolis

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