Design QA Series - The impact of user behaviour changes on product strategy due to COVID-19
Meetup Details
Hi IxDF Jakarta,
When businesses from various sizes are forced to pause and adapt to new formats – a few are trying to cope with an unexpected high demand of their services and products.
There's a changes on how people behave as the conscious consumption habit are arising. Designers from East & West comes with various of Problem Solving Approach.
In this relaxing conversation we will talk about:
- The type of user behaviour changes.
- How the changes impact product strategy.
- Opportunities for product designers.
- Challenges in relying on one product vertical.
Speakers:
Jason Demetillo
With 10+ years of experience working in New York City to San Francisco and now Singapore, Jay Demetillo has almost seen it all in the design world. Jay has worked with Twitter, Pinterest, Yahoo, and now Grab. Jay is an adjunct professor at CCA in San Francisco and has taught/spoken in China for ACG. He's also worked on notable projects such as the Bay Lights, Gaspar Brasserie, San Francisco's Park System SFPark, and recently redesigned GrabFood. Most recently, his journey has taken him from designing within the Western world ideals to now learning and adapting to Southeast Asia's culture and technology. Jay will share his learnings, his struggles, and his process in designing for Southeast Asia in times like this.
Camille Gribbons
A product designer at Booking.com currently working on payments - however, before joining payments, she worked on a localized product for Southeast Asia called BookingLokal, Booking.com's domestic travel app for Indonesia. During her time on BookingLokal, Camille saw first-hand how different design was between eastern and western cultures. Outside of work, Camille loves to play Dungeons and Dragons as both a player and dungeon master. Fun fact: Camille is a classically trained singer and originally intended on pursuing her musical theatre dreams before settling into design.
Limited spaces only! RSVP Now for Design Q & A Series!
- The Process 🏝🌅