From the Business of Design To the Design of Businesses
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Practitioners in the design realm are making big paradigm shifts.
Design’s inherent capability of adapting to change is what makes its practitioners stay relevant in times of change.
Over the course of centuries, Design as a field of practice has personified the needs and motivations of businesses and their customers. Bringing in a new dimension of thought after every massive revolution, may it be Agricultural, Industrial, or the current age Information revolution. Rolling through the peaks and valleys of each revolution, design at its core has evolved and contributed to many inventions and innovations.
In recent years, the design has continued to evolve and has reached a significant inflection point where design is regarded as a major economic force that changes the competitive logic of business. Traditionally, businesses have competed on price, features or quality, or some combination of the three. But today, in the modern world of business; comparative features, reasonable quality, and competitive pricing have become mere table stakes – the entry ticket for being allowed into the marketplace.
For many leading businesses, merely developing products and services, were no longer seen as enough to guarantee success in the highly competitive markets. As a result, a new age of innovation and the emergence of “Design Revolution” has transformed modern-day business transactions into delightful interactions.
All types of organizations, including conservative management consultancies, national and state Governments, financial organizations, and banks, are now part of the “Design Revolution”. They have begun to adopt “Design Thinking” as their guiding principle and strategy for innovation.
In this age of “Innovation and Design Revolution” – Organizations have started to recognize Design as a Strategic Business Resource. And at the same time designers with their entrepreneurial spirit are joining hands with business development to bring in a big paradigm shift in the modern business. Going beyond the design of products, spaces, and communications, designers are venturing into a new field – Design of Businesses.
