How do consumers really feel about your brand?
Meet-Up Details
WEBINAR DETAILS
Leading companies know that you can’t solely rely on a great product, website or app to retain a healthy bottom line. To be truly successful, it’s crucial to craft not only a great product, but ultimately a great brand. However building a great brand, and an amazing experience along the way, can be tricky--there are many social and emotional factors that affect these important decisions across the buyer journey.
Join Susan Weinschenk, Ph.D., Chief Behavioral Scientist and CEO at The Team W, Inc., as she presents the importance of conducting exploratory interviews with users and how these interviews play an integral part in gathering valuable information about what consumers really care about and what’s important to them.
Thursday, April 27, 2017 - 10am Pacific | 1pm Eastern