How do consumers really feel about your brand?

Hosted by IxDF Mumbai
Apr 27th, 2017
12:00am - 2:00am (UTC +00:00)
Online
This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

WEBINAR DETAILS

Leading companies know that you can’t solely rely on a great product, website or app to retain a healthy bottom line. To be truly successful, it’s crucial to craft not only a great product, but ultimately a great brand. However building a great brand, and an amazing experience along the way, can be tricky--there are many social and emotional factors that affect these important decisions across the buyer journey.

Join Susan Weinschenk, Ph.D., Chief Behavioral Scientist and CEO at The Team W, Inc., as she presents the importance of conducting exploratory interviews with users and how these interviews play an integral part in gathering valuable information about what consumers really care about and what’s important to them.

Thursday, April 27, 2017 - 10am Pacific | 1pm Eastern

http://info.userzoom.com/roi-and-brand-perception....

Meetup Conversation

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Local Leaders of IxDF Mumbai

Nadeem Khan
Nadeem Khan
Principal Designer
Mumbai Maharashtra India
With 15+ years of UX consulting experience and a background in graphics, eLearning, and web design, I create engaging experiences aligned with user needs. I've worked with UN agencies, Alexion, Mondelez, and more. I lead IxDF Mumbai and Design coach.
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