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How to Mix-and-Match Foundational Research Frameworks

Hosted by IxDF Mumbai
May 10th, 2018
12:00am - 12:00am (UTC +05:30)
Online, Online meet-up, Mumbai
6 IxDF Members (and some non-members) are attending
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Determining which foundational research method to use is a consistent debate within the UX research community - researchers seem to fall firmly into either the personas or Jobs-to-be-done camp. But why not mix-and-match these approaches? Udemy’s Head of Research, Claire Menke, will be discussing her company’s decision to combine three foundational research frameworks - personas, JTBD, and customer journeys - to create a more united understanding of the user narrative. Learn how to push your product strategy forward by speaking to your stakeholders through the right methodologies, building a greater degree of empathy along the way.

Meetup Conversation

Nadeem Khan
Hi all! Please use this discussion thread to discuss How to Mix-and-Match Foundational Research Frameworks held on May 10, 2018. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Biki Das

interested for this meetup

Sumi Tandon

So anybody joined d session. 8min in, it is still showing that presenter hasn't joined...

Sumi Tandon

OK. Just got an email that d session will be rescheduled as the Goto meeting app was crashing.

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Local Leaders of IxDF Mumbai

Nadeem Khan
Nadeem Khan
 Principal Designer
Mumbai Maharashtra India
With 15+ years of UX consulting experience and a background in graphics, eLearning, and web design, I create engaging experiences aligned with user needs. I've worked with UN agencies, Alexion, Mondelez, and more. I lead IxDF Mumbai and Design coach.
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