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IxDF SCL #54 - Neurociencia: Las emociones mandan

Hosted by IxDF Santiago of Chile
Jun 25th, 2020
7:00pm - 9:00pm (UTC -03:00)
Online, Online meet-up, Santiago of Chile
7 IxDF Members (and some non-members) are attending
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Meet-Up Details

Neurociencia: Las emociones mandan

En esta ocasión, se presentará la Neurociencia Aplicada al Marketing del S.XXI: Neuromarketing, donde se explicará cómo funciona el cerebro ante los estímulos, cualquiera sea su formato, y cómo las decisiones de compra son más bien emocionales que racionales. Se detallará cuál es el proceso de la toma de decisiones y la inmensa información que recibe nuestro cerebro diariamente.

En esta sesión, contaremos con Pía Lecaros, Directora y Fundadora de BrainMetrics Lab (LinkedIn). Pía es Master en Neuromarketing en la Universidad Católica San António de Murcia (España) y se ha especializado en Emociones y GSR.

Por otro lado, nos acompañará Alexis Brantes, Service Designer en SURA Asset Management (LinkedIn) y Fundador de UserEmotion.com. Alexis es Master en Neurociencias, Bases biológicas, diagnóstico y tratamiento de los trastornos mentales en la Universidad Europea Miguel de Cervantes (España) y se ha especializado en integrarlas en HCI, en la rama de la Computación Afectiva, incluyendo EEG, EKG y FACS.

Creemos que esta conversación es de interés común en la experiencia de usuario y que puede aportar muchos datos a los que hacen research


Link de inscripción: https://forms.gle/bSumBRUqkED9Be869


Importante: Las personas que se inscriban en el formulario, recibirán el link para acceder al webinar el día miércoles 24 o jueves 25, durante la jornada.

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Meet-Up Discussion

Alexis Brantes Rodríguez
Hi all! Please use this discussion thread to discuss IxDF SCL #54 - Neurociencia: Las emociones mandan held on Jun 25, 2020. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Víctor Manuel Fernández Fajardo

Hola! Llene el formulario y no me llego el link para ingresar.

Rafael Serrano

Hola, al igual que Víctor, tampoco recibí el link para ingresar.

Please log in or join us to post comments in the discussion.

Local Leaders of IxDF Santiago of Chile

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