Join us

Journey Mapping That Drives Change: 5 Principles for UX & CX Success

Hosted by IxDF Des Moines (Iowa)
Mar 26th, 2025
2:00pm - 3:00pm (UTC -05:00)
Online, https://www.eventbrite.com/e/journey-mapping-that-drives-change-5-principles-for-ux-cx-success-tickets-1268232921809, Des Moines, Iowa
4 IxDF Members (and some non-members) are attending
Save the meetup to calendar
Google Calendar iCalendar / Outlook Outlook Online
This is a free Local Group meetup
Attendance is free.
You don't have to be a member to attend.
What are Local Groups?
Local Groups will expand your career network—whether you are interested in learning new skills, finding job opportunities or looking for a new employee.
A Local Group is a group of people who, like you, are passionate about design. Local Groups organize meetings to get inspired, have fun and learn from one another.

Meetup Details

© Interaction Design Foundation, CC BY-SA 4.0

Join me for a free online webinar where we'll dive deep into the world of user experience and customer experience. Learn how to create impactful journey maps that lead to real change with Ex-Meta researcher - Julie Francis.

Julie Francis is a UX/CX Researcher & Strategist with deep expertise in journey mapping and strategic research. Through her boutique consultancy, BellaVia Research, she helps clients—including Meta, Google, Spotify, and The Gap—with strategy, roadmap prioritization, and innovation. She frequently partners with in-house research teams, leading journey mapping engagements and helping teams elevate their skills.

Julie also specializes in strategic and foundational UX research, helping organizations develop actionable JTBD frameworks and personas that create lasting impact. She teaches professionals how to maximize the effectiveness of their journey maps through workshops on Maven, Udemy, and private corporate training.

Before returning to independent consulting, Julie spent five years at Meta, where she was the Lead Virtual Reality Researcher for Reality Labs.

Join me for this insightful and practical session to ensure your journey maps deliver real results! Register for free now!

Meetup Conversation

Matt Burgess
Hi all! Please use this conversation thread to discuss Journey Mapping That Drives Change: 5 Principles for UX & CX Success held on Mar 26, 2025. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Please log in or join us to post comments in the conversation.

Meetup attendees

IxDF Members show their interest to attend a meetup by clicking the “Attend this meetup” button.

IxDF Members might also be bringing their non-member friends to the meetup (and you're welcome to do the same), but their non-member friends will not be shown as “attending” because this feature is only available to members.

P.S.: Note that the number of attendees is not an indication of its value! Small meetups work perfectly, and can facilitate deeper, more fruitful conversations.

Delete Your Comment?

Your comment and all replies to it will be removed. You can't undo this.

Delete Your Reply?

You can't undo this.

Delete Meetup?

4 members have indicated that they're attending the meetup. This action cannot be undone.

New to UX Design? We're Giving You a Free eBook!

The Basics of User Experience Design

Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

In 9 chapters, we'll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
315,907 designers enjoy our newsletter—sure you don't want to receive it?