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Meetup - Julio 2019

Hosted by IxDF Buenos Aires
Jul 25th, 2019
7:00pm - 9:00pm (UTC -03:00)
Agencia Bons, Darwin 1154, Buenos Aires
5 IxDF Members (and some non-members) are attending
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Meetup Details

IxDF Buenos Aires - Julio 2018



Llega el 25 de Julio y llegamos a la mitad de los eventos del año.



Nuevamente la agencia Bons nos abre sus puertas y para este mes invitamos a Paz Arando, líder de diseño en Mercado Libre y a Charlie Carreño, UX designer en Inter-Cultura.



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Mentinos que nos gusta:
Un doble click en las falacias dentro del diseño ux.



Junto a Paz vamos a conversar sobre argumentos y decisiones. En el mundo del diseño de experiencias de usuarios, el diseñar y argumentar van de la mano. Suele pasar que llegamos a una presentación flojitos de papeles, o mejor dicho, sin grandes argumentos de por que hicimos lo que hicimos. Los argumentos tienen un punto de partida (las premisas) y una meta de llegada (las conclusiones). Lo que pasa en el camino es nuestro proceso de argumentación y es lo que puede llevarnos a una conclusión válida o no. Nos situaremos en comprender mejor cómo poder argumentar y tal vez cambiar de pensamiento a lo largo de proceso de diseño, y que esto no está mal realmente.



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Persuadimos o manipulamos usuarios:
UX y behavioral economics



Junto a Charlie hablaremos de behavioral economics. ‘Behavioral economics’ o economía conductual es la disciplina que combina los principios de la psicología, sociología y economía para determinar lo que sucede en el mercado, con la finalidad de comprender y predecir las decisiones financieras de las personas. Un conocimiento muy poderoso pero que los diseñadores no estamos aprovechando al máximo su potencial.



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Nos vemos el 25 de Julio junto con algunas noticias!! 🙊

Meetup Conversation

Sebastian D'Amore
Hi all! Please use this discussion thread to discuss Meetup - Julio 2019 held on Jul 25, 2019. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Gonzalo Ezequiel Lusi Palombarini

¿Porque dice julio 2018 al principio de la descripcion? Se hace la meeting mañana?

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