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NUX Manchester - User experience for Travel, Tourism and Hospitality

Hosted by IxDF Leeds
Nov 28th, 2016
6:30pm - 9:00pm (UTC +00:00)
Not sure, Manchester
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Meetup Details

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Design and user research to get that trip off to a great start

Chris Rourke

Ironically many people find researching and booking a relaxing holiday is extremely frustrating and stressful. Before you can flop on a beach or even take a flight you need to consider and navigate through many options, upsells, cross-sells and then carefully share your details and payment, hopefully getting through the booking process without making a critical mistake.

Like many sectors, the travel business is changing rapidly as a result of digital innovations and people’s rapidly changing expectations. In this talk we will cover the key design principles to support customers in their process of discovering and booking one of the most common non-physical online purchases – travel and hospitality. We will also provide some tips for researching with users and UCD processes for this dynamic sector. This talk will cover:

  • The psychology of booking travel : known unknowns and unknown unknowns
  • Customer choice parameters in travel, tourism and leisure
  • Typical barriers in researching and booking travel
  • The role of mobile UX in the complete travel customer experience
  • Innovative ways of presenting information for the travel & leisure context
  • International aspects – what works for one audience may not work for another
  • UCD and user research for better customer experience in the travel sector

Meetup Conversation

Carlos Bernardo Jr
Hi all! Please use this discussion thread to discuss NUX Manchester - User experience for Travel, Tourism and Hospitality held on Nov 28, 2016. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
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Local Leaders of IxDF Leeds

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