Social UX: Help your customers fall in love with your product
Meet-Up Details
Social UX: How to help your customers fall in love with your product & selling half a glass of water.
Wednesday night we gather together to see how knowledge from UX design, psychology, marketing and empathy can help us in understanding & building meaningful relationships with our users and clients. Two visionaries from the field will enrich us with practical experiences and tips you can safely try out at home.
Speakers:
Why do people fall in love with a product? And how can we build love-worthy products? Join Brian, Actor & Human Experience Designer, as he walks us through how empathy & storytelling help us build products that empower people to do things they couldn’t do before.
After that, Mark, Art Director and Strategist at Motivo, will take us on a journey through the universe using Matter, Motion and Meaning, coupled with examples of good and bad usage (or no usage at all) of data and infrastructure, customer/donor journeys and his experience on what works in the online landscape.
Agenda?
18.00. Doors open, grab a coffee or tea
18.15 - 18.45. Kick-off & intro
18.45 - 19.30.
Brian Pagán, Actor & Human Experience Designer: Storytelling for Sustainable Behavior Change
19.30 - 20.30. Mark Eikema Art Director at Motivo: Selling half a glass of water and how the fundamental elements of the Universe can help us.
20.30 - 21.00.
Take the ‘Stage’: share your experiences
After 21.00 --> Drinks @ De Utrechter.
(Book your tickets, €5 for coffee and tea via Eventbrite: https://social-ux-help-your-customers-fall-in-love... )
What do you get from this meetup?
- Informal, open discussions with a broad audience
- Practical tips to use for your own website, product or campaign
- Potential partnerships between UX students, digital natives and entrepreneurs
What is Social UX?
Local but international & informal meetup in cooperation with Interaction Design Foundation (IDF) & Social Impact Factory. Putting people first. Human-centered ideas. Design Thinking.
Not restricted to any title, profession or religion. An experimental LAB we enter together to create better, more meaningful relationships with people (clients, users, stakeholders).
The Red Thread: by understanding and connecting with people’s needs and not losing them during the design & decision making process when it comes to websites, products and experiences you will:
- Be able to create more successful, meaningful products and experiences
- Loose less time working backwards (after a launch, fixing the mistakes)
- Avoid frustration of unsuccessful product launches
- Avoid waste (of money and time)
Extra info:
Hungry? Dinner (Social-meal) available at De Utrechter between 17.00 - 18.00pm.
- Soup €6,50
- Soup, salad & bread €9,50
Book via Zita.
Interested in hosting a session or presenting a case? Email: info@zitadusa.com