Join us

International Journal of Advertising

Publisher
Warc
Website
Periodicity

Articles

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad. In International Journal of Advertising, 26 (1) pp. 37-62. https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674

New to UX Design? We're Giving You a Free eBook!

The Basics of User Experience Design

Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
315,100 designers enjoy our newsletter—sure you don’t want to receive it?

New to UX Design? We're Giving You a Free eBook!

The Basics of User Experience Design

Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
315,100 designers enjoy our newsletter—sure you don’t want to receive it?