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Journal of Academy of Marketing Science

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Dabholkar, Pratibha A., Bagozzi, Richard P. (2002): An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Customer Trai. In Journal of Academy of Marketing Science, 30 (3) pp. 187-201. https://link.springer.com/article/10.1177%2F0092070302303001

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New to UX Design? We're Giving You a Free eBook!

The Basics of User Experience Design

Download our free ebook “The Basics of User Experience Design” to learn about core concepts of UX design.

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