Journal of Consumer Behavior
- Publisher
- John Wiley and Sons
- Website
- Periodicity
Articles
Moss, Gloria, Gunn, Rod, Heller, Jonathan (2006): Some men like it black, some women like it pink: consumer implications of differences in m. In Journal of Consumer Behavior, 5 (4) pp. 328-341. https://onlinelibrary.wiley.com/doi/10.1002/cb.184/abstract