Journal of Customer Research
- Publisher
- Journal of Consumer Research, Inc
- Website
- Periodicity
Articles
Dabholkar, Pratibha A. (1994): Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison . In Journal of Customer Research, 21 (1) pp. 100-118. https://www.jstor.org/discover/10.2307/2489743?uid=3739256&uid=2134&uid=2&uid=70&uid=4&sid=21102575975057