How to Change Your Career from Graphic Design to UX Design
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Design education is the study and application of design principles across multiple disciplines. Designers learn how to communicate clearly and solve problems, and understand how to create visually appealing designs with aspects such as line, shape, color, typography, and much more.
Don Norman, the “grandfather of UX design,” explains how design education needs to adapt to changing times.
A solid design education is critical for several reasons, whichever area of design work a prospective designer might choose. Among other principal areas, these include user experience (UX) design and user interface (UI) design. Here are the most prominent purposes to seek a good formal grounding in design:
A strong educational background in design fosters creativity, critical thinking and problem-solving skills. The biggest challenge in any project is often to define problems correctly from the outset. A clear design mindset helps companies save time, effort and costs as it means they are far less likely to waste resources or even build the wrong thing. One of the foundational frameworks that helps teams and leaders develop these skills is design thinking.
Design thinking is a non-linear process that fosters innovations. Design education often includes a version of this framework.
© Interaction Design Foundation, CC BY-SA 4.0
Designers often work in teams, and collaborate with different stakeholders and departments, such as management, marketing and development. Strong communication skills help designers voice their professional opinions well and always advocate for the user. Design itself is a form of communication. In the right educational environment, designers learn to optimize how to get their points across, listen, and collaborate to maximum effect.
Designers must be able to empathize with users. That empathy is key to seeing past assumptions or biases about the target audience. When designers understand users’ needs, they can create designs that appeal to them. This is particularly important in areas like web and application design, where people are quick to delete applications that don’t meet their expectations.
A solid educational foundation means designers can harness valuable knowledge and tools to design seamless interfaces. These will be what sustain their users through their many micro- or sub-tasks as they pursue their goals. For example, the people in a target audience who use a design will often be pressed for time. They’ll typically be using mobile devices with one hand while distracted. They’ll also likely have an exceedingly low tolerance for delays or confusion. The designers of that app will want to delight them, ideally, but at least not make them pause or become confused. So, it’s vital to bear in mind that the design of any digital product involves much foresight, painstaking preparation and carefully managed time to account for this. With well-applied design knowledge, designers can for example make effective personas, investigate user journeys, and engage in helpful journey mapping to address user needs. Then they can confirm or disprove assumptions about their users, expose oversights, and explore precious insights through user testing.
This short video explains how vital it is for designers to factor empathy, for the people who will use what they create, into their work.
A good educational program offers a systematic way to learn, practice, and apply an array of design concepts. These include Gestalt principles, use of white space and typography, and involve long-established “truths” about how humans perceive designs. There are also other fine points, such as the use of color to appeal best to users from diverse cultures.
A good education equips designers with the skills they need to create user-friendly and aesthetically pleasing digital interfaces. For example, a strong foundation in these principles will help them make good judgments about which UI patterns to implement for mobile apps or web design. Also, a deep appreciation of information architecture and hierarchy will be a deciding factor in how well designers can convert users through products.
Google’s iconic homepage represents the fusion of the above three points. Its simplicity may mask some carefully considered design decisions, but its effectiveness is practically self-explanatory.
© Google, Fair Use
It’s important to consider how learning design differs according to a designer’s chosen career path. For example, for UX designers, a good design education can help them to understand best how users interact with digital products. From there, they can appreciate what users expect from these interactions and why. It equips designers with the skills to conduct user research, create user personas, design user flows, and prototype and test their designs.
For UI designers, a robust tutoring in design can imbue them with the knowledge to create intuitive and attractive user interfaces. UI designers learn about color theory, typography, layout principles and other visual design elements. From there, they can significantly influence a user's experience with a digital product. Note that career paths can overlap, and some might find themselves in the role of a UI-UX designer.
Many designers, often self-taught, have learned “on the job” without obtaining certification as such. Still, while a design education is not strictly a requirement to get a good UX position, it certainly is a precious asset that employers and clients will likely prioritize. Plus, it provides massive funds of theoretical know-how that designers won’t get in, for example, an internship position.
Designers may have innate talent. However, to tap that talent and hone it to create impactful designed products, they will need a strong formal grounding in design. That’s why it’s crucial to spend a good amount of time hunting for the right type of education for their needs. It can prepare them well for design jobs that will be the most rewarding.
This analysis of YouTube sheds insights on how they leveraged design patterns to great effect.
Good design education should equip designers with a wide range of skills. These include:
Visual Design Skills: Understand elements like color, typography, composition, and imagery.
UX/UI Design Skills: Be able to create user-friendly and aesthetically pleasing interfaces.
Problem-Solving Skills: Be able to identify design problems and create innovative solutions.
Communication Skills: Be able to convey design ideas and concepts effectively to members of the design team and other stakeholders.
Technical Skills: Become familiar with design software and tools like Adobe Creative Suite, Sketch, Figma, etc. Tools may change over time; the knowledge designers need to apply them is often timeless, however.
Research Skills: Be able to conduct user research and usability testing to inform design decisions.
User research, including qualitative research and quantitative research, is a key ingredient in winning products.
© Interaction Design Foundation, CC BY-SA 4.0
Critical Thinking: Have an enhanced ability to analyze situations or problems from a critical perspective. This will enable designers to make informed design decisions.
Empathy: Understand and share the feelings of others. This skill helps designers create products that resonate with users on an emotional level.
Innovation: Be able to think outside the box and come up with unique design solutions. This is a valuable skill that a good design education should nurture.
Collaboration and Leadership: Be able to work well with others and take ownership for producing deliverables, etc. Design education should also focus on developing leadership skills and the ability to work effectively in a team. This is because most design projects in the real world require collaboration among various stakeholders.
Project Management: Designers often must juggle multiple projects at once. That makes project management skills crucial, as well as proficiency in project management methodologies and project management tools. These include planning, organizing, and managing resources to successfully complete specific project goals and objectives.
Cultural Awareness: In an increasingly globalized world, it’s vital to understand different cultures and perspectives. This can help designers create products that are inclusive and resonate with a diverse user base.
Expert in human-computer interaction, Professor Alan Dix explains how it’s essential to have an appreciation for the many national and cultural groups that make up a product’s or service’s user base.
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Prospective designers will need to focus on both theoretical knowledge and practical application. So, they should go for courses that offer a comprehensive curriculum. A proper curriculum or diploma / degree study program should cover everything from basic design principles to advanced UX and UI design techniques. These courses should also provide opportunities for hands-on projects that allow designers to apply what they’ve learned.
For example, courses from the Interaction Design Foundation offer a wide variety of subjects to suit specific career paths. Students can fine-tune their study program based on whether they want to be UX designers, UI designers or UX researchers, among other roles. They can then become well-versed in the topics they will need to be fluent in when it comes to their design work. IxDF courses that can help a student become a UX designer include User Experience: The Beginner’s Guide, Human-Computer Interaction: The Foundations of UX Design, and Conducting Usability Testing. If students prefer UI design, courses like Mobile UI Design and UI Design Patterns for Successful Software are valuable essentials.
These courses not only cover the theoretical aspects of design. They also offer practical exercises and real-world examples to help students understand and apply the concepts. What’s more, with IxDF courses, students can flesh out their design education with portfolio projects. The IxDF also has a huge array of masterclasses on various subjects. Some of the industry’s most notable figures contribute massive funds of insights in these online classes.
Whichever school design students attend or courses they take, it’s vital to continuously update their skills and knowledge. The world of design is constantly evolving. So, it’s essential to stay updated with the latest trends and technologies. This could involve attending workshops, webinars, design conferences, or even online tutorials.
The IxDF offers dedicated curricula according to a student’s chosen career path. They start with the foundation and move onwards and upwards.
© Interaction Design Foundation, CC BY-SA 4.0
The duration and cost of design education can vary greatly depending on the program and institution. For instance, a bachelor's degree in design can typically take around four years to complete. Meanwhile, a master's degree can take an additional two years. With some courses and bootcamp-oriented resources, however, students can be up and running with a certificate within a year or so. Some schools, such as the IxDF, offer highly convenient study programs that afford great flexibility for students with busy lives who might not be able to commit to full-time study away from the working world.
As for the cost, it can typically range from a few thousand dollars for online courses to tens of thousands for degrees from renowned institutions. However, many educational institutions offer financial aid, scholarships, or payment plans to help ease the financial burden. Still, it’s important to bear in mind that design education is a commitment to make, regardless of how costly and time-consuming it may be. Plus, students will need to ensure they keep up with the rapidly evolving design industry and its attendant technologies and tools. Also, traditional design education may not cater to all learning styles. It may not provide the flexibility that online or self-learning options offer, either.
In the mid-2020s, the cost of design education runs from approximately $5,000 to the $20,000 mark. The means of education likewise range between online classes, live Zoom-based classes, and in-person classes on campus. So, it's crucial to bear in mind that this represents a substantial financial commitment. However, remember too that a robust design education can pave the way for a broad spectrum of career opportunities. Plus, it can potentially result in an increased earning potential over time. Also, it's worth giving due consideration to the value of the skills and knowledge that a student stands to acquire. These could prove to be priceless in the dynamic and constantly evolving landscape of the design industry.
In the case of the Interaction Design Foundation, membership fees are less than $25 per month. This includes access to courses, community features, and downloadable resources such as templates.
Several reputable schools offer excellent design education programs. In no particular order, these include:
Study format: Possible to progress online (in-person may be necessary—based in Toronto, Canada)
Duration: 3 years (full-time)
Price: ~$20,000 USD (for domestic students)
George Brown College offers an exceptional program for beginners or experienced students who seek a deep dive into the realm of interaction design. It includes UX design. This is a traditional program of full-time study from a top-tier name.
© George Brown College, Fair Use
Study format: Currently 100% online
Duration: 15-21 months
Price: ~$5,400 USD
The User Experience Design Certificate is a solid choice for a certification accredited through an American institution, and it offers a wide range of electives. It’s typically administered online and in-person. Classes feature the Blackboard learning system. Most use a mixture of theory and hands-on work.
The program runs quarterly, so students register for and complete 1-2 courses every three months until they complete the full curriculum. The core curriculum covers UX basics and responsive design. Students can choose two electives, learning about topics such as UI design and various conforms of coding.
© UC San Diego, Fair Use
Study format: 100% online, asynchronous
Duration: 6 months or less
Price: €2550–3500 (or around $2929–3484 USD—depending on the exchange rate)
UX Design Institute’s Professional Diploma is a great option that provides the basics of design thinking, UX design, as well as the key processes and deliverables that professional designers user.
Upon enrolment, students can request early access to all modules, learning materials, and project briefs—or can wait for their cohort’s start date and proceed with the study plan. It takes an average of 5 hours each week on studying and completing projects to finish the study plan in 6 months.
© The UX Design Institute, Fair Use
Study format: 100% asynchronous, online
Duration: 5-10 months
Price: $7,505-$7,900 USD
This UX Design Program is a great choice for students seeking a new career in UX who need a lot of flexibility around commitments, and who desire detailed, individualized mentorship from field experts. It gives a solid immersion in UX—from basics to highly specialized knowledge in key areas—and a job guarantee. Courses consist of reading materials that experts author and supplementary videos. The projects help students build UX design skills and a professional portfolio that get them ready for their chosen UX jobs.
© CareerFoundry, Fair Use
Study format: 100% online
Duration: Self-paced (no deadlines)
Price: <$20 USD per month for membership
The Interaction Design Foundation (IxDF) helps both individual students (see membership fees, above) and companies. With the IxDF, students can expect benefits such as:
Discounts on the best UX tools (e.g., Balsamiq, Justinmind).
Studying with a school that gets the best reviews.
Over 40 online courses that cover the full spectrum of user experience and design education.
Membership that pays for itself with unbeatable value.
© Interaction Design Foundation, CC BY-SA 4.0
The most important features to look for are, of course, the school’s reputation and level of industry recognition. For example, with over 167,000 graduates since its inception in 2002, the IxDF offers certification in numerous levels of design and has been acclaimed by Forbes.com as:
“Ivy League level education in UX, Product Design or Human-Computer Interaction”.
The importance of UX design amid technological advances in the 2020s is undeniable. Naturally, many brands understand the importance of design education and invest in it. For instance, Google has a team dedicated to UX design and research. Google also continually invests in design education for their employees. IBM also places a high emphasis on design thinking and has an entire division dedicated to design research and education. IBM and Adobe also train their teams with IxDF courses.
Advancements in technology and changes in the design industry will have a major influence on design education. Designers can expect more online learning options, as well as more focus on interdisciplinary and collaborative projects. Plus, they can anticipate a stronger emphasis on real-world, problem-solving skills. Design education will continue to evolve to meet the needs of learners and the demands of the industry.
An essential point comes from Don Norman, a prominent figure in the field of design. Norman is particularly known for his books on design and usability such as The Design of Everyday Things. He has advocated for change in design education for various reasons, including:
Interdisciplinary Learning: Norman emphasizes that design does not exist in isolation. Designers often need to understand the context in which their products will be used. That means integrating knowledge from fields such as psychology, sociology, and anthropology.
Emphasis on Complex Systems: Modern problems are becoming increasingly complex, requiring designers to think in terms of systems rather than standalone products. Design education should prepare students for systemic thinking and problem-solving.
As Don Norman explains, especially in the 21st century, everything is a system when it comes to design.
User-Centered Design: There is a continuing need for designers to focus on the users, their needs, and their behaviors. Education must instill a deep understanding of user experience (UX) principles.
Technological Proficiency: As technology advances, designers must be proficient with the latest tools and understand the implications of new technologies on design.
Sustainability and Ethics: Designers of the future must be educated about sustainability and the ethical implications of their designs, considering the environmental and social impacts.
Here, Niwal Sheikh, Product Design Lead at Netflix, states how to put ethical AI at the forefront. Particularly in the age of AI, it’s vital to keep ethics top of mind as a designer.
Business Acumen: Understanding the business aspects of design, including how to communicate the value of design to stakeholders, is becoming increasingly important.
Collaborative Skills: Design education should foster collaboration, as modern design projects often require cross-functional teamwork.
Adaptability and Lifelong Learning: The rapid pace of change in technology and society means that designers must be prepared to continually learn and adapt.
The Opportunity to work with Nontraditional Groups in addressing Local Problems: The chance to work with diverse groups such as city councils, engineers, etc. in tackling issues that are local to designers.
Considering these principles, it's clear that design education must be dynamic, multifaceted, and forward-thinking. It equips students with the technical skills necessary for their craft. At the same time, it should also foster a broader understanding of the contexts and implications of their work. Ultimately, the goal is for designers to use it to be not just proficient in their field, but also socially responsible, adaptable, and lifelong learners.
Lastly, a structured design education program can indeed provide a comprehensive understanding of design principles and their application. Still, remember that UX design is a cutting-edge field. Therefore, it's important for designers to continuously update their skills and knowledge to stay relevant in this rapidly evolving field.
Read our article How To Change Your Career To UX Design for helpful insights, including tips from industry veterans .
See our piece Do I Need a Degree to Work in User Experience? for valuable insights.
Read CareerFoundry’s article The 7 Best UX Design Schools (and How to Choose One) | Emerson Schroeter.
Read this article, Best UX Design Courses to Propel Your Career | Meg Clayton, for more insights.
See this Uxcel article, 9 Best UX Design Schools for 2024 & How to Choose One | Ella Webber for further information.
Stay current with our piece The Future of Design—What’s Next?.
To build a portfolio as a UI / UX designer through design education, follow these actionable steps:
● Start with Class Projects: Utilize assignments and projects from your design courses. Ensure they are polished and reflect your best work.
● Personal Projects: Engage in self-initiated projects that showcase your interests and skills. This demonstrates initiative and passion.
● Freelance Work: If possible, take on freelance projects. They provide real-world experience and client-based work for your user experience portfolio.
● Document Your Process: Include sketches, wireframes, and iterations of your projects. This shows your problem-solving journey and product design process to potential clients or for designer jobs on a jobs board.
● Showcase a Variety of Skills: Include different types of design work (e.g., UI/UX, graphic design, product design) to show your versatility.
● Feedback and Iteration: Incorporate feedback from peers, mentors, or online communities and show how your designs evolved.
● Online Portfolio: Use platforms like Behance, Dribbble, or a personal website to showcase your work digitally in a portfolio website.
● Narrative Storytelling: For each project, include a brief explaining the problem, your approach, and the solution. This tells the story behind your designs and business goals.
● Stay Updated: Continuously update your portfolio with new projects and skills in the design field.
● Quality over Quantity: Focus on showcasing your best work rather than a large number of projects.
● Learn about the significance of storytelling in a UX portfolio from Stephen Gay, UX Design Lead for Google One in this video.
● Begin your design education with User Experience: The Beginner’s Course.
A design education degree is not strictly necessary for a successful design career. The design industry often values skills, creativity, and experience over formal education such as a bachelor’s degree. However, if you have a degree or certificate in a design program, it can provide key advantages for numerous career paths:
● Structured Learning: A degree in design offers a structured approach to learning the principles and theories of design to create visual product designs, web designs, and more.
● Networking Opportunities: Universities and colleges provide opportunities to connect with peers, mentors, and industry professionals. The IxDF has a thriving community of local groups where designers can connect with peers both online and offline.
● Access to Resources: Educational institutions often provide access to tools, software, and other resources that might be expensive or difficult to obtain independently for designers’ work. For example, the IxDF has partnered with many UX tools to offer members exclusive discounts worth USD 680.
● Portfolio Development: Design programs typically involve projects that designers can use to build a robust portfolio, which is crucial for a design career.
● Theoretical Knowledge: Formal education provides an understanding of design history, theory, and research methods. These can complement technical skills in interaction design, visual design and more to aid in your design process and help solving problems.
However, many successful designers are self-taught or have learned through online courses, workshops, and real-world experience. Key factors for success in the design industry include:
● Portfolio Quality: Your portfolio showcases your skills and is often more important than your educational background.
● Continuous Learning: The design field is constantly evolving, so continuous learning and adaptation are essential, regardless of the design courses already taken.
● Practical Experience: Internships, freelance work, and personal projects can provide valuable experience for UX designers and other design professionals.
● Soft Skills: Communication, interpersonal skills, problem-solving, and teamwork are essential skills in the design industry.
Keeping design education aligned with industry standards poses several significant challenges:
● Rapidly Evolving Technology: The design field is constantly evolving with new software, tools, and techniques. Educational institutions often struggle to keep pace with these rapid changes.
● Industry-Academia Gap: There is frequently a disconnect between academic curricula and the practical skills required in the industry. This gap can leave graduates with a design degree underprepared for real-world challenges.
● Resource Limitations: Updating course materials, software, and hardware to stay current with industry trends can be financially and logistically challenging for educational institutions.
● Diverse Specializations: Design encompasses a broad range of specializations. Each has its own set of evolving standards and practices. It can be complex to cater to this diversity within a single educational program.
● Global Trends Versus Local Relevance: Design trends can vary significantly across different regions. Educators must balance teaching global best practices with local industry relevance.
● Theoretical and Practical Balance: Striking the right balance between teaching foundational theories and providing hands-on practical experience can be challenging.
● Lifelong Learning: It’s essential to foster a mindset of continuous learning, as design professionals and UX designers need to continually update their skills post-graduation.
To address these challenges, educational institutions need to:
● Update curriculum regularly to incorporate current industry tools and practices.
● Collaborate with industry professionals to ensure relevance.
● Invest in up-to-date resources and facilities.
● Focus on core design principles that remain relevant over time.
● Encourage active participation in the design community for ongoing learning and professional development.
The Interaction Design Foundation offers 40+ courses that cover a wide range of topics and have a healthy mix of timeless as well as future-facing resources.
For UI/UX design education, certain software skills are essential to pick up as you study:
● Graphic Design Software: Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software like GIMP or Affinity Designer is crucial for creating visual elements.
● Prototyping Tools: Proficiency in tools like Sketch, Adobe XD, Figma, or Axure is important for creating interactive prototypes and wireframes.
● User Interface Design Tools: Software such as Figma, Sketch, and Adobe XD are used extensively for UI design, allowing designers to create and collaborate on the visual and interactive aspects of a product.
● User Experience Mapping Tools: Understanding tools like Miro or Balsamiq aids in creating user flows, journey maps, and wireframes.
● Usability Testing Software: Familiarity with tools like Lookback.io, UserTesting, or Hotjar helps in conducting and analyzing user testing sessions.
● Collaboration and Project Management Tools: Platforms like Slack, Trello, Asana, or Jira are essential for teamwork and project management.
● Web Development Basics: Basic knowledge of HTML, CSS, and JavaScript can be beneficial to understand the possibilities and limitations of web design.
● Data Analysis Tools: Skills in using analytics tools like Google Analytics or Adobe Analytics are useful for understanding user behavior and making data-driven design decisions.
● Accessibility and Compliance Software: Understanding tools that check for accessibility and compliance (e.g., WCAG guidelines) ensures designs are usable by all users.
● Version Control Systems: Familiarity with version control systems like Git can be helpful, especially in collaborative environments.
These software skills, combined with design principles and user-centered thinking, form the foundation of effective UI/UX design education. Continuous learning and adaptation to new tools and technologies are also crucial in this rapidly evolving field.
The latest trends in product design education focus on integrating technology and user-centered design approaches in creating products. Design education emphasizes skills in areas like artificial intelligence (AI), virtual reality (VR), and user experience (UX). This reflects the evolving nature of the product design industry, including user experience design, UI design and other realms of design and development geared around any final product for a customer base. These trends highlight the need for interaction designers to be adaptable and proficient in new technologies, ensuring designs meet modern user needs and expectations.
One significant trend is AI’s involvement in design. AI tools assist in automating repetitive tasks. They enable you as a designer to focus on more creative aspects of your product design process. This integration is transforming how you, team members and product managers can approach problem-solving and innovation. Another trend is the growing importance of UX design in product development. With the increasing complexity of digital products, a strong emphasis is on creating even more user-friendly, accessible, and enjoyable experiences.
Sustainability and ethical design have also become crucial in product design education. There's a growing awareness of the real-world environmental and social impact of design decisions. It’s leading to a focus on sustainable materials and processes, as well as designs that promote social good.
Here, AI product designer Ioana Teleanu explains how AI is changing the world:
Career opportunities and career paths in product design are diverse and promising. After completing your design education, you can explore various roles in multiple industries. Product designers are in high demand in sectors like technology, healthcare, automotive, and consumer goods.
One of the primary roles is a Product Designer. There, you'll be responsible for conceptualizing and developing products. This role requires a blend of creativity, technical knowledge, and understanding of real-world user needs. As a UX/UI Designer, you will focus on designing user interfaces for software and websites, to ensure a seamless and intuitive user experience on digital products.
Innovation and technology have also opened new roles like a Virtual Reality Product Designer. In these job descriptions, you will create immersive experiences in virtual or augmented reality environments. Additionally, many product designers venture into entrepreneurship, starting their own design studios or launching products.
To understand more about the diversity and potential of a career in product design, watch this video. Here, User Experience Strategist William Hudson provides valuable insights into the world of product design:
Psychology is critically important in UI/UX design education. When you understand psychology, you can create user interfaces that are not only visually appealing but also highly functional and user-friendly. The core of UI/UX design is understanding user behavior and preferences for how a user interacts. This is where psychology plays a key role, especially in appreciating real-world needs and truths about human behavior that underpin user journeys and the like.
Psychological principles help you understand how users perceive and interact with interfaces. Concepts like Gestalt principles, cognitive load, and the psychology of color and typography are fundamental for you to design intuitive and engaging user interfaces. For instance, when you know how the human brain processes information, you can guide the layout and content organization in a design to enhance usability and user experience. There is much cognitive psychology behind, for example, the information architecture in a design product or service.
Moreover, a grounding in psychology helps you create empathetic designs. By understanding the user's emotional responses and motivations, you can craft experiences that resonate with users. That will lead to increased user satisfaction and loyalty. Emotional design, a concept that delves into creating a connection between the user and the product, is rooted in psychological understanding.
For a deeper dive into the role of psychology in UI/UX design and how you can reach your users that much more, consider watching Professor Alan Dix’s video on intimacy in design:
UI (User Interface) and UX (User Experience) design education differ in focus, scope, and methodologies. Even so, they are closely interrelated and often overlap in a wide range of design projects. Our article UX vs UI: What’s The Difference? addresses this topic in detail.
UI design education concentrates on the visual aspects of a digital product for a target audience. It involves training in graphic design, color theory, typography, and layout. UI designers learn how to create aesthetically pleasing interfaces that are intuitive and engaging for potential users. The emphasis is on the physical interaction points between the user and the product, like buttons, icons, and other visual elements the targeted users will like in a product design.
UX design education, on the other hand, is broader in scope. It focuses on the overall experience a user has with a product. This includes the UI for websites and apps, but extends to other aspects like usability, accessibility, and functionality. For UX design, you need to understand user needs and behaviors and know how to create wireframes and prototypes, conduct user research and testing, and continually iterate designs based on user feedback. The goal of UX design is to increase user satisfaction and boost the user experience. You do this by improving the usability, ease of use, and pleasure provided in the interaction with the product, minimizing pain points with the product experience as a user interacts with it.
In short, while UI design is about how things look, UX design is about how things work. The aim of UX design is to increase user contentment and enhance the overall user experience. UI design is often a component of UX design. Still, UX encompasses more, including system-wide aspects like navigation and architecture in interaction designing. Both disciplines require a user-centered approach, but UX design demands a broader understanding of the user's overall journey with the product.
To explore this topic further, this video explains the elements of UX:
In this next video, we examine what UI design involves:
Coding knowledge, while not strictly essential, can be highly beneficial for a user experience (UX) designer. It's important to recognize that the primary role of a UX designer is to understand user needs and create designs that enhance user experience. This involves skills like user research, creating wireframes and prototypes, usability testing, and understanding human-computer interaction. These core tasks do not typically require coding.
However, if you have a basic understanding of coding, especially HTML, CSS, and JavaScript, it can enhance your UX designer's skill set in several ways:
● Improved Communication: Knowing coding basics helps you communicate more effectively with developers. It helps you understand the feasibility of designs and discuss the constraints and possibilities for digital products.
● Better Prototyping: Coding skills can enable you to create more interactive and functional prototypes. That can provide a closer representation of the final product.
● Enhanced Problem-Solving: If you understand the technical aspects of web and app development, it can help you think more critically about how implementable your designs are to create products. That can lead to more practical and effective solutions.
● Career Flexibility: Coding knowledge can open up more career opportunities and roles. These could be a UX/UI designer, product designer, or even job titles that blend design and front-end development.
● Greater Empathy for Developers: If you know the challenges of coding, it can foster empathy for the development team. This can lead to a more collaborative and efficient working environment for design teams.
While coding and knowing programming languages is not a mandatory skill for a UX designer, it certainly adds value and can differentiate a designer in a competitive field. The depth of coding knowledge required can vary depending on the specific job role and the company.
Read our piece The Design Career Map – Learn How to Get Ahead in Your Work.
For a comparison check, see Google UX Design vs IxDF Membership: Which UX Certification is Right For You?.
Dive right into design education with our introductory course, User Experience: The Beginner’s Guide.
Read this article, The Importance of Design Education | Jordan DeVos for valuable insights.
Check out this article, Design education: your “why” is more important than your “what.” | Luis Berumen Castro for further insights.
Watch our masterclass How to Build a Successful Portfolio, with Chris Clark, for valuable points and insights.
Here are some highly regarded books in design education:
This book is a seminal work in the field of design and usability, providing an insightful analysis of how design serves as the communication between object and user.
Krug’s book is a cornerstone in web usability, offering practical guidelines and witty insights into how users interact with websites, making it a staple in UX education.
Garrett’s work breaks down the complexity of user experience design into clear, understandable components, making it an essential read for understanding UX principles.
"About Face" is a comprehensive guide on interaction design, offering in-depth insights into designing for the best user experience. It's renowned for its practical advice and thorough exploration of the design process.
Buxton's book emphasizes the importance of sketching in the design process, offering a unique perspective on how to capture and convey design ideas effectively.
● Tidwell, J. (2010). Designing Interfaces: Patterns for Effective Interaction Design. O'Reilly Media.
This book is a staple in UI/UX design, providing a comprehensive guide to interface and interaction design. It's widely used in education for its clear examples and practical approach.
Here are some highly cited research pieces on design education:
1. Meyer, M.W., & Norman, D. (2020). Changing Design Education for the 21st Century. She Ji, 6(1), 13-49.
This article addresses the evolving needs of design education in the modern era, focusing on how to prepare designers for complex, interdisciplinary challenges.
2. Conley, C. (2004). Leveraging Design's Core Competencies. Design Management Review, 15(3), 45–51.
Conley discusses the core competencies of design and their strategic importance in both education and professional practice, emphasizing the need for a broad understanding of design's role in problem-solving.
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Here’s the entire UX literature on Design Education by the Interaction Design Foundation, collated in one place:
Take a deep dive into Design Education with our course User Experience: The Beginner’s Guide .
If you’ve heard the term user experience design and been overwhelmed by all the jargon, then you’re not alone. In fact, most practicing UX designers struggle to explain what they do!
“[User experience] is used by people to say, ‘I’m a user experience designer, I design websites,’ or ‘I design apps.’ […] and they think the experience is that simple device, the website, or the app, or who knows what. No! It’s everything — it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience the service. Or, yeah, an app or a computer system. But it’s a system that’s everything.”
— Don Norman, pioneer and inventor of the term “user experience,” in an interview with NNGroup
As indicated by Don Norman, User Experience is an umbrella term that covers several areas. When you work with user experience, it’s crucial to understand what those areas are so that you know how best to apply the tools available to you.
In this course, you will gain an introduction to the breadth of UX design and understand why it matters. You’ll also learn the roles and responsibilities of a UX designer, how to confidently talk about UX and practical methods that you can apply to your work immediately.
You will learn to identify the overlaps and differences between different fields and adapt your existing skills to UX design. Once you understand the lay of the land, you’ll be able to chart your journey into a career in UX design. You’ll hear from practicing UX designers from within the IxDF community — people who come from diverse backgrounds, have taught themselves design, learned on the job, and are enjoying successful careers.
If you are new to the Interaction Design Foundation, this course is a great place to start because it brings together materials from many of our other courses. This provides you with both an excellent introduction to user experience and a preview of the courses we have to offer to help you develop your future career. After each lesson, we will introduce you to the courses you can take if a specific topic has caught your attention. That way, you’ll find it easy to continue your learning journey.
In the first lesson, you’ll learn what user experience design is and what a UX designer does. You’ll also learn about the importance of portfolios and what hiring managers look for in them.
In the second lesson, you’ll learn how to think like a UX designer. This lesson also introduces you to the very first exercise for you to dip your toes into the cool waters of user experience.
In the third and the fourth lessons, you’ll learn about the most common UX design tools and methods. You’ll also practice each of the methods through tailor-made exercises that walk you through the different stages of the design process.
In the final lesson, you’ll step outside the classroom and into the real world. You’ll understand the role of a UX designer within an organization and what it takes to overcome common challenges at the workplace. You’ll also learn how to leverage your existing skills to successfully transition to and thrive in a new career in UX.
You’ll be taught by some of the world’s leading experts. The experts we’ve handpicked for you are:
Alan Dix, Director of the Computational Foundry at Swansea University, author of Statistics for HCI: Making Sense of Quantitative Data
Ann Blandford, Professor of Human-Computer Interaction at University College London
Frank Spillers, Service Designer, Founder and CEO of Experience Dynamics
Laura Klein, Product Management Expert, Principal at Users Know, Author of Build Better Products and UX for Lean Startups
Michal Malewicz, Designer and Creative Director / CEO of Hype4 Mobile
Mike Rohde, Experience and Interface Designer, Author of The Sketchnote Handbook: The Illustrated Guide to Visual Note Taking
Szymon Adamiak, Software Engineer and Co-founder of Hype4 Mobile
William Hudson, User Experience Strategist and Founder of Syntagm
Throughout the course, we’ll supply you with lots of templates and step-by-step guides so you can start applying what you learn in your everyday practice.
You’ll find a series of exercises that will help you get hands-on experience with the methods you learn. Whether you’re a newcomer to design considering a career switch, an experienced practitioner looking to brush up on the basics, or work closely with designers and are curious to know what your colleagues are up to, you will benefit from the learning materials and practical exercises in this course.
You can also learn with your fellow course-takers and use the discussion forums to get feedback and inspire other people who are learning alongside you. You and your fellow course-takers have a huge knowledge and experience base between you, so we think you should take advantage of it whenever possible.
You earn a verifiable and industry-trusted Course Certificate once you’ve completed the course. You can highlight it on your resume, LinkedIn profile or website.
We believe in Open Access and the democratization of knowledge. Unfortunately, world-class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.
If you want this to change, , link to us, or join us to help us democratize design knowledge!