IxDF Malmo

📌𝘁𝗲𝗰𝗵.𝗳𝗮𝘀𝘁: 𝗛𝗮𝗽𝗽𝘆 𝘂𝘀𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (𝗖𝗼-𝗵𝗼𝘀𝘁 𝗦𝗼𝗳𝘁𝗵𝗼𝘂𝘀𝗲)

While human-centered principles focus on customer-facing products, they often neglect creators. To enhance employee experience, we must adopt a holistic view of their end-to-end processes. An employee journey map is the perfect tool as it illustrates workflows, interactions, pain points, and needs beyond tools and features. Put yourself in the shoes of your colleagues to improve their job experience, which will lead to better products, happier customers, and help bring in and keep talent!

Who this session is for:

Join me in this inspiring skill-sharing session, not only designed for UX/CX Researchers and UX/UI Designers, we also welcome 1) leaders and managers of design/product/development/customer service/sales teams, 2) HR professionals who recruit, manage, and ensure career development, and 3) Process Designers, Business Analysts, and others involved in organisational management.

No prior knowledge of journey mapping is required — just bring curiosity to broaden your perspective and discover how this people-centered approach can help solve your challenges.

Key takeaways

1) Journey Mapping Basics: Understand the structure and elements of any user/customer/employee journey map, what questions it can answer, and what it cannot.

2) Benefits of a Journey Map: Discover the versatile values of journey mapping not only for the featured persona but also for those who create it, and the whole company.

3) Case Studies: Understand the use cases and context as I share examples from real-life journey mapping projects I’ve been involved in, the pitfalls, and my learnings.

4) Best Practices: Learn from my proven approach to stakeholder engagement, how to collect and analyze data, which tools to use to create and update your journey maps, and how to ensure that your findings are followed up and implemented.

5) Discussion & Q&A: Feedback is welcome! Share your journey mapping experience with the community and get answers to questions you may not have thought of before

Resources

To bring your own journey map to life, I will share my journey mapping template (PDF) as a framework to get started with.

📅 Date: Apr 10
🕐 Time: 08.30-09.30 CET
💶 Cost: Free
🔈Susanne Kreuz (UX design strategist and user researcher)
📍Carlsgatan 12 A, Malmö - Softhouse
🎫 Register Now: https://tinyurl.com/bdzh9u4m
❗️Remember to register and come have some 🥪☕️

>>> Interaction Design Foundation (IxDF) Non-member attendees are also welcome <<<

𝗔𝗯𝗼𝘂𝘁 𝗦𝘂𝘀𝗮𝗻𝗻𝗲 𝗞𝗿𝗲𝘂𝘇
Susanne Kreuz is a seasoned user researcher and UX design strategist. For the past 20 years, she has mainly worked as a freelance consultant with product teams on complex software projects, focusing on human-centered design since 2015.

Susanne loves to improve the employee experience (EX) by discovering touchpoints, tools, emotions, needs and ideas. Her visual journey posters help organisations see their team’s challenges, redesign workflows and increase emotional satisfaction. Recently, she has collaborated with Data Engineers, DevOps experts, and Customer Service teams at SAP, HelloFresh, and Union Investment.

This event is a collaboration between Interaction Design Foundation- Malmö and Softhouse.