Boost Mobile UX with UX Design Principles and Best Practices
People have high expectations for their mobile devices—they want convenience, speed, and efficiency. Unfortunately, many apps fail to deliver a positive user experience due to poor design that disregards established best practices and standards for mobile UX. As a result, it's not surprising that 75% of apps are downloaded, opened once, and never used again. This lack of retention leads to significant losses for e-commerce sites and apps, amounting to billions of dollars every year.
The solution to this problem is straightforward: follow well-known conventions and "golden rules" for designing excellent mobile UX. In this informative and engaging presentation, participants will learn about specific mobile UX design best practices, interaction design principles, common usability guidelines, and accepted "laws of UX." Through examples of both good and bad design, we will explore practical methods for improving mobile UX.
Miklos Philips, Lead UX/Product Designer, most recently at the Financial Times, will talk about the crucial role of mobile design best practices and how observing them can significantly enhance mobile user experiences.
In this Master Class, you'll learn:
- The crucial role of usability, a quality attribute in UX that assesses how easy mobile user interfaces are to use.
- Well-tested and established mobile UX design best practices, standards, and conventions.
- Best practices as we look at good and bad examples of onboarding, navigation, microcopy, notifications, icons, and more.
- Interaction design principles: discoverability, signifiers, feedback, mappings, and mental models.
- The vital role of mobile app and site performance in increasing conversions, boosting user retention, and growing sales.
- The “laws of UX”: Fitts’s Law, Hick’s law, Jakob’s law, Miller’s law, Tesler’s law, and the Doherty Threshold.
- Other ways to boost mobile UX: taking advantage of all hardware components in a smartphone to reduce friction and speed up interactions.
You'll leave this Master Class with a toolbox of practical techniques you can apply to your work immediately. Join us to discover how to reduce abandonment rates, increase conversions, and foster retention by applying the most effective mobile UX design techniques.
Speaker
With over 17 years of experience, Miklos is an accomplished Lead UX Designer/Product Designer. He has worked across various industries in New York, San Francisco, LA, and most recently at the Financial Times in London.
Miklos is a strong advocate for user-centered design and design thinking. He relishes the challenge of solving complex problems and creating elegant, simple solutions that surprise and delight users. He has a Design Strategy certification from the University of Sydney, which allows him to effectively balance user needs, business objectives, and technical feasibility. His product designs not only enhance user experience and make their lives easier, but also have a positive impact on the bottom line.
In addition to his passion for UX and digital design, Miklos is an accomplished speaker at design events and conferences. He also shares his expertise by mentoring UX designers at various educational and professional organizations.
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Frequently Asked Questions
Why are design skills so important right now?
Design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
I’m not a designer. Why should I learn design and tech?
Design and tech skills can make you an indispensable asset to your company and open up career opportunities.
For example, if you’re in a field such as:
Marketing, Communication and HR
Software Development
Customer Service
Business
Psychology
Project Management
Architecture
Content Creation
Healthcare
Teaching
And other fields
Why can design skills make you valuable in all these jobs and industries?
That’s because design skills are incredibly valuable for both you personally and for your company.
For you personally, design skills are important because:
Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.
Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.
You learn skills that protect you from losing your job to AI.
You can ignite your passion through design and leverage it to make a meaningful impact.
For your company, design skills are important because:
Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs.
Companies that invest in design outperform the S&P 500 Index by a whopping 228%.
Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.
How can design skills protect me from losing my job to AI?
AI is killing jobs in all industries. Humanity has never faced such a powerful force, developing at an exponential speed.
You can protect yourself by learning design: You’ll use the very fabric of being human, like empathy and intuition. AI never can never replace that. These skills are timeless and will stay with you forever.
Design is centered on human needs and goals. That’s why you can protect your future with the power of human-centered design. Mastering these skills can shield you from AI-driven disruptions.
We’ll even teach you how to use AI as your career helper, not your terminator.
Do I need any prior experience in design or tech?
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You don’t need any prerequisites or prior experience in design or tech. We’ve crafted the learning experience to ensure your success and real career outcomes, regardless of your age or background.
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A few days later, the on-demand Master Class will show up on your private profile page if you’re an IxDF member. If you’re not a member, you’ll receive your recording by email.
You can enjoy your Master Class on-demand at any time, anywhere. Watch it as many times as you want.
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