Design with Data: A Guide to A/B Testing
How do you know your design choices actually improve the user experience of your products and services? You shouldn’t rely on your instincts alone—you need to look at the data to determine how effectively your designs contribute to core business metrics. And this is where A/B testing (also known as split testing or multivariate testing) comes in.
In this Master Class webinar, you’ll learn:
- What A/B testing is and how it goes hand-in-hand with user experience (UX) design
- How to get started with A/B testing in your work
- How to interpret and use the results of your A/B tests
- Practical examples of A/B testing in action
You’ll gain insights from Zoltan Kollin’s 10+ years of experience as a UX designer and educator. What’s more, you’ll learn practical tips and real-world examples which you can apply in your own work. A/B testing has rapidly grown to become one of the most in-demand skills in a designer’s toolkit, so you can make yourself even more employable when you master these all-important skills.
Whether you’re new to UX design or are looking to improve your career prospects, this Master Class webinar is a great chance to upskill yourself and gain practical knowledge of A/B testing.
Speaker
Zoltan Kollin is a UX professional who has worked as a UX designer, speaker and trainer for over a decade. Currently, Zoltan leads an amazing team that designs video products at IBM.
As a UX trainer, Zoltan teaches extensively about the field, with a special focus on A/B testing, usability, mobile design and remote user research. Zoltan is also well-known for his talks at various top UX conferences including UX Alive, UX Copenhagen and UX Scotland. He is also the co-organizer of Amuse UX Conference and was co-author of the popular blog UX Myths.
When he’s not busy creating great products at IBM or bringing the UX community together at events, Zoltan writes about UX extensively on Medium.
Watch Now
Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:
Sign up for a membership or log in to save on all Master Classes!
Get A Certificate of Participation
You’ll get a certificate after every Master Class you attend. Use your Certificate on your LinkedIn to showcase that you got advice and insights from design masters.
Prove to managers and clients that you're committed to upskilling yourself.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I just signed up for a Master Class webinar—what's next?
This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.