How to Design for User Trust
Trust is a fundamental driver of social interaction. Many of our earliest writing artifacts, including 4000-year-old Cuneiform tablets, are contracts recording an agreement between parties. Currencies from ancient times (and today) needed to be trusted in order to be fluidly exchangeable tokens of value. Since those earliest days, and extending on into the future, design has and will continue to have a major impact on trust, and is a major propellant of business, marriage, and ultimately on how the world agrees.
Our customer's trust in a product or service is crucial as it’s directly correlated to the value they place on it. In this Master Class, Lead Product Designer, David Hirotsu will expand on the importance of building user trust and how to design for it.
In this Master Class, you’ll learn:
- Why we as designers (UX, Product and Service designers) all have an enormous impact on user trust.
- Where your product or service might currently be eroding customers’ trust.
- Tips to build and maintain user trust over time.
- How to champion change internally against business practices that may be destroying user trust, which is ultimately bad for business.
This Master Class is for anyone interested in building products or services that are trusted, valued and loved by their customers.
Speaker
David Hirotsu is a lead designer at DocuSign, where he has spent the past 3+ years working on eSignature products, including new customer growth, enterprise applications for machine learning, and industry-specific solutions for real estate, HR, and FinServe.
David has a diverse background in design, having previously worked in marketing, gaming, VR/AR apps, branding, and print. He is passionate about creating simple experiences for complex tools and has degrees in Mathematics / Economics and Design | Media Arts from UCLA. In his spare time, David is a musicophile, gardener, and vice president of his local archery club.
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