How to Elevate Your UI Design with Fonts
Typography is pivotal in User Interface (UI) design; it acts as a visual language that communicates messages and shapes aesthetics. It enhances readability, accessibility, and brand identity.
In this Master Class webinar, author and designer Ellen Lupton will show you how to choose, mix, and deploy the right typefaces for your project. Explore the nuances of popular fonts, discovering their distinctive qualities and their transformative impact on design aesthetics and functionality.
You’ll learn:
- Serif vs sans serif: myth and reality.
- Legibility and readability.
- Function and expression.
- Typefaces for brands and editorial design.
- Typefaces for reading.
- How to mix typefaces.
- Internationalization.
- Visual hierarchy.
- Google fonts and their use.
- Adobe fonts and their use.
- Independent type foundries.
Watch this webinar to expand your knowledge of typefaces and their use in UI design. Create products and websites that express brand personality and enhance user experience.
Speaker
Ellen Lupton has delivered lectures and workshops around the world. Her latest book, Thinking with Type, 3rd Edition, is an all-new edition of her bestselling guide to typography. Other books include Graphic Design Thinking, Health Design Thinking, Graphic Design: The New Basics, The Senses: Design Beyond Vision, and Extra Bold. Follow her beloved Type Mom persona on Instagram, @ellenlupton.
Ellen is faculty at Maryland Institute College of Art (MICA) and curator emerita at Cooper Hewitt, Smithsonian Design Museum. She received the AIGA Gold Medal for Lifetime Achievement and is a Fellow of the American Academy of Arts & Sciences.
Learn more about Ellen's work and projects on her website ellenlupton.com
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