UX Master Classes

How to Master the Invisible Work: Practical Tips and Insights to Build a Design Culture and Advance Your Career

Webinar with Joyce Croft, Senior Lead Human-Centered Designer, NASA Jet Propulsion Laboratory
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The hard part of a designer’s job is the people—people are involved in all parts of the process, which can be challenging, to say the least. With the rise of AI, advancements in technology, and setbacks from COVID-19, we are growing further away from each other. The ability to connect with others is needed more now than ever.

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Soft skills, not hard skills, are the solution to workplace success and career growth. As designers, we spend a lot of time learning how to use our design tools and methods, and little time learning crucial soft skills. In this Master Class webinar with Joyce Croft, Senior Lead Human-Centered Designer at NASA Jet Propulsion Laboratory, explore the soft skills like communication, influence, and empathy that are timeless, transferable and essential in today’s workplace.

You’ll learn:

  • What exactly empathy is and how to understand your users better.
  • How to be a leader to influence others and advance the design culture in your organization.
  • Practical tips and expert insights on how to build trust and great working relationships.

Through this entertaining and insightful webinar, you’ll learn to empathize better with your stakeholders, build trusting relationships, get alignment and buy-in faster and be seen as a design leader in your organization. With Joyce’s how-to tips and real stories, you’ll learn that soft skills are the key to advancing design culture and your career.

Speaker

Joyce Croft
Joyce Croft, Senior Lead Human-Centered Designer, NASA Jet Propulsion Laboratory

Joyce Croft is a Senior Lead Human-Centered Designer at NASA Jet Propulsion Laboratory (JPL) in Pasadena, California. She is working to drive the success of human-centered design across the organization. As the Lead Designer for the Innovation Foundry Concept Office, Joyce’s positive energy brings people together to deliver valuable product solutions to JPL’s complex mission development processes and systems. She specializes in building trusting relationships that improve workplace culture and increase buy-in for design.

Before JPL, she worked as a multi-disciplinary designer in Silicon Valley in startups and Fortune 500 companies. As Head of Design at PagerDuty, Joyce led a successful rebrand that helped the company go public in April 2019. She received a US Patent for creating a component library for the cloud-based content authoring platform, Inkling Habitat™. As a Senior UX Designer at Google and Amazon, Joyce helped deliver consumer products, Google Play Instant Apps, and Amazon’s Visual Search to millions of users.

Joyce was a speaker at Figma’s Annual Conference, Config 2024. Her talk: "Design as therapy: emotional dynamics of aerospace engineering" continues to inspire thousands of people to build trust with stakeholders as a means to navigate challenging environments. Her mantra is "Return the gifts life has given to you" and because of this, she is a strong advocate of mentoring and coaching the next generation of designers. She has a BFA from SCAD (Savannah College of Art and Design). You can access her work on her website and connect with her on Linkedin.


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