How to Use User Research to Design the Best Products and Services
User research has become exceedingly popular over recent years. Companies big and small, established and start-up, are now conducting their own user research. But why is this happening now and how does research improve products and services?
In this Master Class, experts in behavioral science, Susan and Guthrie Weinschenk, will demonstrate how user research can be used to create the best products and services.
You’ll learn:
- The myths and realities about user research.
- The different types of user research and when to use each.
- How to leverage user research to improve the design of products and services.
- Who should be doing user research.
- What organizations need user research the most.
This Master Class is for anyone who is interested in user research and want to enhance their research skills.
Speakers
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
You can follow Susan's work on The Team W website and on Twitter @thebrainlady
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.
He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
You can follow Guthrie's work on The Team W website or on Instagram @guthrieweinschenk
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