UX Master Classes

How to Design the Perfect Search UX

Webinar with Vitaly Friedman, Senior UX Consultant, European Parliament, and Creative Lead, Smashing Magazine
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Google processes over 3.5 billion searches per day. Search is the foundation of modern digital experiences, yet, the user experience of search is often overlooked or under-designed.

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In this one-hour Master Class, Vitaly Friedman, Creative Lead at Smashing Magazine and UX Designer for the European Parliament, will show you how to design exceptional search UX.

Join Vitaly as he shares real-life examples and proven strategies that can help you design effective autocompletes, successful filters and sorting, and search results pages. You’ll understand exactly what users are looking for so you can optimize your daily work for search.

You’ll learn:

  • How people actually use search and how you can help them find your services and products.
  • Search design patterns with good and bad examples. Vitaly will guide you to design great search patterns.
  • How you can make autocomplete UX relevant and actionable.
  • Filter UX with interaction design and layout considerations.

When people can’t find what they’re looking for, they’re not just frustrated—they’re gone. This Master Class will show you how to design search experiences that connect people to your product, your service, or your content, effortlessly. Whether you’re a seasoned designer or just starting out, you’ll walk away with practical tips that make search UX work for you—and your bottom line.

Speaker

Vitaly Friedman
Vitaly Friedman, Senior UX Consultant, European Parliament, and Creative Lead, Smashing Magazine

Vitaly is a Senior UX Consultant at the European Parliament and Creative Lead of Smashing Magazine. He loves beautiful content and does not give up easily. He studied computer science and mathematics, and while writing algebra proofs and preparing for software engineering, he discovered his passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience.

Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as the creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.


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For you personally, design skills are important because:

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  • You learn skills that protect you from losing your job to AI.

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For your company, design skills are important because:

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  • Companies that invest in design outperform the S&P 500 Index by a whopping 228%.

  • Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.

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Why can design skills make you valuable in all these jobs and industries?

That’s because design skills are incredibly valuable for both you personally and for your company.

For you personally, design skills are important because:

  • Salaries for people who learn design are soaring, surpassing $200K in cities like San Francisco, with global job growth rates at 13%.

  • Many of your job competitors already possess design skills. When you enhance your design skills you can significantly elevate your personal brand and make you a more attractive candidate.

  • You learn skills that protect you from losing your job to AI.

  • You can ignite your passion through design and leverage it to make a meaningful impact.

For your company, design skills are important because:

  • Your design skills can help increase sales, keep customers loyal, and turn them into powerful advocates of your company. That’s because design is all about helping people reach their goals and meet their needs. 

  • Companies that invest in design outperform the S&P 500 Index by a whopping 228%.

  • Design goes way beyond creating attractive visuals and aesthetics. When you possess design skills you’re equipped to revolutionize businesses, make technology more user-friendly, and innovate customer experiences and systems.

How can design skills protect me from losing my job to AI?

AI is killing jobs in all industries. Humanity has never faced such a powerful force, developing at an exponential speed.

You can protect yourself by learning design: You’ll use the very fabric of being human, like empathy and intuition. AI never can never replace that. These skills are timeless and will stay with you forever.

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