User Research for Everyone: Practical Strategies for Every Team
Discover how to transform your product through deep customer understanding and empathy. No matter your team's size or budget, this Master Class with seasoned design leader Alex McMahon, will equip you with practical strategies and insider tips to make user research one of your most powerful tools.
You’ll learn:
- Master a variety of research methods tailored to different organizational settings, from scrappy startups to established enterprises.
- Harness the latest technologies to streamline your research process.
- Cultivate a culture of empathy to ensure your users and their needs are always top of mind.
- Build a compelling case for data-driven decision-making.
Through real-world examples and actionable insights, you'll gain the confidence to put your users at the heart of everything you do. Empower your team to create products that resonate with your audience, driving engagement, loyalty, and ultimately, success.
Speaker
With over 15 years of experience in design, Alex McMahon is well-known and respected throughout the design community in Australia. She is currently leading a design team for Australia and New Zealand’s largest mortgage aggregator, Loan Market.
Alex has worked with household names including News Corp, Expedia and Woolworths and collaborated with Google and Microsoft. Alex is passionate, driven and motivated and lives and breaths user-centred design.
With a deep passion for understanding user needs, Alex has successfully led design and research teams at high-growth tech startups, including the pioneering NFT and blockchain-based game, ZED RUN.
Alex is an inspiring speaker, having spoken at events like Something Digital and Beyond Games, sharing insights on user-centered design and the power of technology.
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Frequently Asked Questions
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