User Research for Everyone: Practical Strategies for Every Team
Discover how to transform your product through deep customer understanding and empathy. No matter your team's size or budget, this Master Class with seasoned design leader Alex McMahon, will equip you with practical strategies and insider tips to make user research one of your most powerful tools.
You’ll learn:
- Master a variety of research methods tailored to different organizational settings, from scrappy startups to established enterprises.
- Harness the latest technologies to streamline your research process.
- Cultivate a culture of empathy to ensure your users and their needs are always top of mind.
- Build a compelling case for data-driven decision-making.
Through real-world examples and actionable insights, you'll gain the confidence to put your users at the heart of everything you do. Empower your team to create products that resonate with your audience, driving engagement, loyalty, and ultimately, success.
Even if you can't attend live, register to gain access to a recording that you can watch at any time after the broadcast.
Speaker
With over 15 years of experience in design, Alex McMahon is well-known and respected throughout the design community in Australia. She is currently leading a design team for Australia and New Zealand’s largest mortgage aggregator, Loan Market.
Alex has worked with household names including News Corp, Expedia and Woolworths and collaborated with Google and Microsoft. Alex is passionate, driven and motivated and lives and breaths user-centred design.
With a deep passion for understanding user needs, Alex has successfully led design and research teams at high-growth tech startups, including the pioneering NFT and blockchain-based game, ZED RUN.
Alex is an inspiring speaker, having spoken at events like Something Digital and Beyond Games, sharing insights on user-centered design and the power of technology.
Register Your Spot Now
Can’t make it? Don’t worry, you’ll get a recording of the Master Class, so register today!
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Organized by the Interaction Design Foundation
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Frequently Asked Questions
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After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.