Journal of International Marketing
- Publisher
- American Marketing Association
- Website
- Periodicity
Articles
Madden, Thomas J., Hewett, Kelly, Roth, Martin S. (2000): Managing images in different cultures: a cross-national study of colour meanings and prefe. In Journal of International Marketing, 8 (4) pp. 90-107. https://www.jstor.org/discover/10.2307/25048831?uid=3739256&uid=2&uid=4&sid=21102580507453