Get Your Free Template for “Experience Map”
A useful experience map should be easy to read, easy to interpret, and contain insights that can help your team to make smarter design decisions. This template contains one way to structure an experience map, but you should adapt it to fit your own needs. Here are a few things to remember when creating yours:
Make sure the scope of your map includes the important parts of the experience.
Keep it as simple as possible. The goal of journey mapping is to simplify complex experiences.
Use standard conventions when you can, like columns to depict the progression of an experience, actions, thoughts and emotions inside of each phase, rows to separate different types of data.
Use the tools that make sense for you. Pen and paper, whiteboard and markers and collaborative drawing tools will all work. The most important thing if your process!
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