Author: Russell K. H. Ching

Publications

Co-authors

Margaret Meiling Luo

1

Chu-Chi Liu

1

Jashen Chen

2

Productive Colleagues

Jashen Chen

2

Chu-Chi Liu

2

Margaret Meiling Luo

3

Publications

Chen, Jashen, Ching, Russell K. H. (2007): The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Do. In: HICSS 2007 - 40th Hawaii International International Conference on Systems Science 3-6 January, 2007, Waikoloa, Big Island, HI, USA. pp. 151. https://doi.ieeecomputersociety.org/10.1109/HICSS.2007.526

Chen, Jashen, Ching, Russell K. H., Luo, Margaret Meiling, Liu, Chu-Chi (2008): Virtual Experiential Marketing on Online Customer Intentions and Loyalty. In: HICSS 2008 - 41st Hawaii International International Conference on Systems Science 7-10 January, 2008, Waikoloa, Big Island, HI, USA. pp. 271. https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.495