Author: Anand Kumar
Publications
Publication period start: 2006
Number of co-authors: 2
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Johnson, Grace J., Bruner, Gordon C., Kumar, Anand (2006): Interactivity and its facets revisited: Theory and empirical test. In Journal of Advertising, 35 (4) pp. 35-52. https://www.jstor.org/discover/10.2307/20460754?uid=2&uid=4&sid=21102547554951