Author: Byung kwan Lee
Publications
Publication period start: 2004
Number of co-authors: 2
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
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Publications
Lee, Byung kwan, Hong, Ji-Young, Lee, Wei-Na (2004): How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Sho. In J. Computer-Mediated Communication, 9 (2) pp. . https://jcmc.indiana.edu/vol9/issue2/lee.html