Author: David R. Fortin
Publications
Publication period start: 2003
Number of co-authors: 3
Co-authors
Number of
publications with favourite co-authors
Productive Colleagues
Most productive
colleagues in number of publications
Publications
Fortin, David R., Dholakia, Ruby R. (2003): Interactivity and vividness effects on social presence and involvement with a web-based ad. In Journal of Business Research, 58 (3) pp. 387-396. https://www.sciencedirect.com/science/article/pii/S0148296303001061
Dholakia, Ruby R., Zhao, Miao, Dholakia, Nikhilesh, Fortin, David R. (2001): Interactivity and revisits to websites: a theoretical framework. In: Proceeding of 2001 AMA Winter Conference February 12, 2001, Scottsdale, USA. pp. 108-115. https://ritim.cba.uri.edu/wp2001/wpdone3/interactivity.pdf