Author: Deborah MacInnis
Publications
Publication period start: 1995
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
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Publications
Kamp, Edward, MacInnis, Deborah (1995): Characteristics of portrayed emotions in commercials: when does what is shown in ads affec. In Journal of Advertising Research, 22 (4) pp. 19-28. https://www.accessmylibrary.com/article-1G1-18063238/characteristics-portrayed-emotions-commercials.html