Author: Donna L. Hoffman
Publications
Co-authors
Productive Colleagues
Publications
Hoffman, Donna L., Novak, Thomas P., Schlosser, Ann E. (2000): The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Com. In J. Computer-Mediated Communication, 5 (3) pp. . https://jcmc.indiana.edu/vol5/issue3/hoffman.html
Hoffman, Donna L., Novak, Thomas P., Peralta, Marcos (1999): Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity . In The Information Society, 15 (2) pp. . https://www.indiana.edu/~tisj/readers/abstracts/15/15-2%20Hoffman.html
Hoffman, Donna L., Novak, Thomas P. (1997): A New Marketing Paradigm for Electronic Commerce. In The Information Society, 13 (1) pp. . https://www.indiana.edu/~tisj/readers/abstracts/13/13-1%20Hoffman.html
Hoffman, Donna L., Kalsbeek, William D., Novak, Thomas P. (1996): Internet and Web Use in the US. In Communications of the ACM, 39 (12) pp. 36-46.
Hoffman, Donna L., Novak, Thomas P. (1996): Marketing in hypermedia computer-mediated environments: Conceptual foundations. In Journal of Marketing, 60 (3) pp. 50-68. https://www.jstor.org/discover/10.2307/1251841?uid=3739256&uid=2&uid=4&sid=21102545774441
Hoffman, Donna L., Novak, Thomas P., Chatterjee, Patrali (1995): Commercial Scenarios for the Web: Opportunities and Challenges. In J. Computer-Mediated Communication, 1 (3) pp. . https://jcmc.indiana.edu/vol1/issue3/hoffman.html