Author: Gary L. Lilien
Dr. Lilien is Distinguished Research Professor of Management Science and former Chairman of the Management Science Department. He is also co-founder and Research Director of the Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in nonconsumer markets.
Dr. Lilien is the author or co-author of fourteen books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.
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Publications
Lilien, Gary L., Morrison, Pamela D., Searls, Kathleen, Sonnack, Mary, Hippel, Eric von (2002): Performance Assessment of the Lead User Idea-Generation Process for New Product Developmen. In Management Science, 48 (8) pp. 1042-1059.