Author: I-Ching Chen
Publications
Publication period start: 2012
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
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Most productive
colleagues in number of publications
Publications
Chen, I-Ching, Hu, Shueh-Cheng (2012): Gender differences in shoppers’ behavioural reactions to ultra-low price tags. In Electronic Commerce Research, 12 (4) pp. 485-504. https://link.springer.com/article/10.1007%2Fs10660-012-9102-z