Author: John Morkes

Dr. John Morkes is Co-Founder and Principal at Expero and heads the User Research group. He is an expert in content usability research, collecting data, and validating requirements and UI designs with end-users through a variety of techniques.

John has a Ph.D. from Stanford University and Master's and Bachelor's degrees from Northwestern University. He has worked in the user experience field for 11 years and was a high-tech journalist for 5 years before that. His recent clients include Intel, Ford, TiVo, Dell, Pfizer, CyberTrader/Charles Schwab, Trilogy, and WholeSecurity. Previously, John was director of Trilogy's Human-Computer Interaction (HCI) team and established that company's usability program and usability lab. While at Trilogy, he led efforts to improve usability of Nissan and Ford websites, which Forrester Research rated as the two best consumer sites in the industry. He also has worked as a usability engineer for Hewlett-Packard and Sun Microsystems (with Dr. Jakob Nielsen) and as a journalist for Wired and Research & Development magazines.

John is a published researcher and a frequent speaker at user experience conferences. Since 2000, at Nielsen Norman Group conferences around the world, he has given tutorials on Content Usability, Competitive Usability Testing, and Interviewing & Survey Techniques.