Author: Jonah A. Berger
Publications
Publication period start: 2005
Number of co-authors: 1
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Publications
Berger, Jonah A., Heath, Chip (2005): Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas. In Cognitive Science, 29 (2) pp. 195-221. https://dx.doi.org/10.1207/s15516709cog0000_10