Author: Lars Bergkvist
Publications
Publication period start: 2007
Number of co-authors: 1
Co-authors
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publications with favourite co-authors
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Publications
Bergkvist, Lars, Rossiter, John R (2007): The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Construct. In Journal of Marketing Research, 44 (2) pp. 175-184.