Author: Parissa Haghirian

Publications

Co-authors

Andrea Tanuskova

1

Akihiro Inoue

1

Maria Madlberger

2

Productive Colleagues

Astrid Dickinger

4

Maria Madlberger

8

Arno Scharl

15

Publications

Dickinger, Astrid, Haghirian, Parissa, Murphy, Jamie, Scharl, Arno (2004): An Investigation and Conceptual Model of SMS Marketing. In: HICSS 2004 , 2004, . https://csdl.computer.org/comp/proceedings/hicss/2004/2056/01/205610031babs.htm

Haghirian, Parissa, Madlberger, Maria, Tanuskova, Andrea (2005): Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. In: HICSS 2005 - 38th Hawaii International Conference on System Sciences 3-6 January, 2005, Big Island, HI, USA. https://doi.ieeecomputersociety.org/10.1109/HICSS.2005.311

Haghirian, Parissa, Madlberger, Maria, Inoue, Akihiro (2008): Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consu. In: HICSS 2008 - 41st Hawaii International International Conference on Systems Science 7-10 January, 2008, Waikoloa, Big Island, HI, USA. pp. 48. https://doi.ieeecomputersociety.org/10.1109/HICSS.2008.318