Author: Pratibha Dabholkar
Publications
Publication period start: 2009
Number of co-authors: 1
Co-authors
Number of
publications with favourite co-authors
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Most productive
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Publications
Dellaert, Benedict G.C., Dabholkar, Pratibha (2009): Increasing the Attractiveness of Mass Customization: The Role of Complementary Online Serv. In International Journal of Electronic Commerce, 13 (2) pp. 43-70. https://mesharpe.metapress.com/app/home/contribution.asp?referrer=parent&backto=issue,3,6;journal,18,52;linkingpublicationresults,1:106045,1